VP of Strategic Marketing, North America

HOYA Vision Care • Lewisville, TX

2d • Onsite

About The Position

The Vice President, Strategic Marketing for North America is the executive leader responsible for the complete marketing strategy and market development agenda for HOYA Vision Care. This role owns the end-to-end marketing ecosystem including product and category strategy, technical marketing and training, brand and go-to-market strategy, professional affairs and KOL engagement, Managed Vision Care market access and payer strategy, customer segmentation, demand generation, and commercial marketing alignment with sales channels.

Requirements

• 15+ years in commercial management with local P&L responsibility in a large or mid-size organization
• Executive-level optical experience with independent ECPs and Marketing
• Graduate degree or equivalent combination of education and experience required
• Must be able to travel up to 50% of the time
• 20+ years of marketing leadership experience.
• Strong experience in optical, managed care, medical devices, or healthcare technology industries preferred.
• Proven success leading large marketing organizations and cross-functional teams.

Nice To Haves

• MBA or advanced business degree preferred.

Responsibilities

• Define the U.S. marketing vision and strategic roadmap aligned with corporate growth and profitability objectives.
• Translate HOYA’s innovation pipeline into clear market positioning and adoption strategies.
• Establish a unified commercial marketing model connecting product strategy, professional marketing, and market access.
• Serve as the voice of the U.S. customer to global marketing and R&D teams.
• Oversee the full product lifecycle and category management strategy including product portfolio strategy, technical marketing messaging, product launch commercialization, category growth strategy, pricing architecture, and professional education and training programs.
• Own HOYA’s U.S. payer and vision plan access strategy including contract negotiations, pricing architecture, vision plan partnerships, and programs supporting ECP adoption within vision care networks.
• Develop strategies to expand adoption across independent ECP practices, retail optical chains, optical laboratories, and vision care networks.
• Lead customer segmentation strategy, demand generation programs, and practice growth initiatives.
• Lead HOYA’s integrated professional and consumer brand strategy including digital marketing, omnichannel engagement, practice marketing support tools, and professional marketing campaigns.
• Develop HOYA’s presence across professional and academic channels including KOL development, clinical education initiatives, industry partnerships, and scientific communications.
• Build and lead a high-performing marketing organization including senior marketing executives.
• Establish governance, accountability, and strong cross-functional alignment with sales, operations, and global teams.
• Drive measurable business outcomes including marketing ROI, product adoption metrics, premium mix improvement, market share growth, and revenue and margin expansion.

Benefits

• HOYA Vision Care is the place where you can act according to your strengths and evolve according to your aspirations.
• It’s a place where you can shape the way you work, guided by our CLEAR Values, and empowered by generations of expertise.
• You can get involved in our sustainability initiatives and choose to become a One Vision ambassador.
• You can give back the gift of sight to people all over the world by deciding to work with us.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: Associate degree