Director of Marketing, North America

Wireless Logic

22h•Hybrid

About The Position

This is a rare opportunity to be the most senior marketing leader in North America for a fast-growing global technology business. The role involves shaping the marketing strategy across a portfolio of brands, each with its own marketing function and go-to-market motion. The primary goal is to align priorities, deploy investment for maximum commercial impact, and establish Wireless Logic as a leading enterprise IoT connectivity brand in the US market. The position offers direct access to senior leadership and significant visibility within the company. The Director will be accountable for the overall pipeline value generated across all brands in the region and will lead both strategic development and execution, influencing and developing dedicated marketing managers within each brand.

Requirements

10 or more years of senior marketing leadership, with a strong track record in enterprise B2B technology, connectivity, telecom, IoT, or SaaS environments.
Proven success driving pipeline and revenue growth through marketing, with clear commercial accountability.
Experience operating across multiple brands, business units, or GTM motions simultaneously.
Demonstrable ability to lead through influence in a matrixed organisation, building followership and alignment without direct authority.
Experience managing and deploying marketing budgets with commercial rigor and clear ROI orientation.
Established network and credibility in the US enterprise technology or (ideally) the connectivity market.
Experience with or strong understanding of AI-driven buyer discovery, LLM visibility, and modern B2B digital marketing.
Commercially grounded: you think about marketing in terms of pipeline and revenue, not just awareness and activity.
Strategic and decisive: able to set clear priorities across a complex portfolio and hold the line on what matters most.
Strong influencer and communicator: confident presenting to and challenging senior leadership, and credible with sales and commercial teams.
Brand literate: understands how brand authority, third-party credibility, and digital presence drive enterprise consideration, especially in an AI-mediated discovery environment.
Collaborative by instinct: works effectively across functions, geographies, and reporting lines to get the best outcome.
Resilient and adaptable: comfortable with ambiguity, pace, and the complexity of a multi-brand, PE-backed environment.

Nice To Haves

Experience with Granite channel partners.
Experience with Blue Wireless's MSP relationships.
Experience with Zipit IoT-focused solutions.

Responsibilities

Own the primary commercial success metric for marketing in the region: total qualified pipeline value generated across all brands.
Set and maintain clear pipeline, growth marketing and brand marketing targets in collaboration with the SVP, North America, brand MDs, and sales leadership.
Ensure marketing activity across all brands is focused on commercial outcomes, with clear attribution, reporting, and accountability.
Act as the primary marketing voice in regional commercial reviews and leadership discussions.
Own and manage a discretionary regional marketing budget, separate from and in addition to each brand's own marketing budget.
Deploy regional marketing investment against the highest-impact opportunities across the portfolio.
Make investment decisions based on commercial rigor: expected pipeline contribution, ICP alignment, and market opportunity.
Manage agency, vendor and partner relationships as required to support regional initiatives.
Lead the development of a coherent brand strategy for North America, working collaboratively with each brand's marketing function, the SVP, North America, and the Group Brand and Communications team.
Define and drive the positioning of Wireless Logic as the group brand of authority in the US, including its presence in analyst rankings, third-party review platforms, industry publications, and LLM discovery environments.
Oversee the introduction of the 'a Wireless Logic Company' brand architecture across the portfolio.
Ensure consistent, differentiated messaging across the portfolio that reflects each brand's ICP while reinforcing the credibility of the group.
Lead employer brand positioning for the region in collaboration with HR and the wider group.
Maintain a clear view of marketing activity, priorities, and performance across all brands in the region.
Identify opportunities for cross-brand coordination, shared investment, joint campaigns, or aligned ICP targeting, and drive these where they create commercial value.
Ensure that the introduction any additional brands into the portfolio is supported by a clear integration plan from a GTM and brand perspective.
Provide the Group Marketing team with regular, structured insight into the US market: competitive dynamics, ICP shifts, channel developments, and emerging opportunities.
Provide dotted-line leadership to the marketing managers within each brand in the region.
Set the strategic direction and priority framework within which those teams operate, and ensure they have the support, clarity, and tools they need to execute effectively.
Support the development of marketing capability across the regional team, sharing best practice, frameworks, and access to central resources.
Build strong, productive working relationships with each brand's commercial and sales leadership.
Provide strategic oversight of channel marketing activity in the region.
Ensure channel marketing activity is commercially aligned and well-coordinated with direct GTM initiatives.
Support the development of co-branded and partner-led campaigns where these represent a material pipeline opportunity.
Maintain a structured view of the competitive landscape in North America across each brand's primary markets.
Translate competitive and market intelligence into actionable positioning and messaging recommendations for the brands and the group.
Feed US market insight into the Group Product Marketing team's global competitive intelligence programme.
Work closely with the Group Heads of Brand, Growth, and Product Marketing to ensure global programmes are localised effectively for the North American market.
Provide the US market perspective into global analyst relations programmes.
Commission work from and brief into central specialist functions where these can accelerate regional outcomes.
Participate in global marketing leadership forums and contribute to the evolution of the group's overall marketing model.