Marketing Lead North America

Versuni

9h•Hybrid

About The Position

We are Versuni, a company that owns renowned domestic appliance brands such as Philips, Saeco, Senseo, Gaggia, L’Or, Preethi, and Baristina. Our purpose is to turn houses into homes. We have a robust portfolio spanning kitchen appliances, coffee, climate, garment, floor care, and home security, backed by over 900 patents. We are seeking a Marketing Lead North America to enhance Versuni's presence in the US and Canada. This is a critical leadership role responsible for developing the regional marketing strategy and driving business growth in a dynamic market. As the regional business owner, you will have end-to-end accountability for portfolio strategy, P&L performance, competitive positioning, consumer engagement, and channel strategy.

Requirements

Solid relevant marketing and commercial experience, gained in consumer goods
Global consumer electronics industry background is a differentiator
Strong understanding of brand and performance marketing activation optimizing both campaign ROAS on key platforms (Amazon, Google, etc.) and overall ROI using Marketing Mix Modeling
Highly effective project management skills
Proven agency management expertise
Team management experience is a must have
Effective global stakeholder management skills
Skilled at managing large marketing budgets and act towards business objectives
Initiative taker with high ownership to drive category growth
Fluent English in both spoken and written language
Based locally and Happy to come to the office 2-3 days a week

Responsibilities

Lead 18-month rolling forecast outlook in line with category ambitions and market dynamics
Drive portfolio strategy, ensuring the right product positioning and competitive pricing to drive profitable business growth
Localize global strategies based on deep consumer insights derived from market and data analytics
Own and manage marketing budgets to ensure achievement of strategic business and marketing goals
Develop and execute 360° integrated marketing strategies working in close collaboration with Media, E-Commerce and Shopper marketing teams, to build a strong brand funnel from awareness to conversion
Represent the business in front of the business customers, i.e. distributors, retailers building and executing sales plans together with Sales team
Lead and nurture a high-performing team of Category Mkt Managers, Media Manager, Media PR Influencer, Perfect Store Mkt Manager
Design and maintain a high-performing workflow between internal teams and external agencies (Creative, PR, Media, Event etc.)
Analyse local and global market trends to create and sustain competitive advantage
Coordinating with both local and global executive stakeholders, ensuring alignment and visibility