VP of Sales, North America

Ooni • Austin, TX

6d

About The Position

Ooni created the portable pizza oven category in 2012 and continues to lead in the cooking world. We are at an inflection point with our North American wholesale business, presenting an opportunity to refine our sales strategy. This includes more deliberate channel segmentation, strategic distribution arrangements, an expanding product range, and establishing a new growth engine based on live, human-to-human demonstrations. We are seeking a skilled VP of Sales to drive these initiatives and more. This role is responsible for the entire commercial sales scope across the United States and Canada, overseeing national accounts and wholesale business, building and scaling new sell-through initiatives, and unifying field execution and channel strategy. This is a foundational role with significant transformative potential, aiming to shift the region from distribution-led volume to demand-led, sell-through-driven growth. The position reports directly to the General Manager, North America. The VP will be central to North America's commercial transformation, accountable for or a primary driver of key workstreams including demonstrations to build awareness and sell-through, a three-tier distribution strategy with a "good, better, best" framework for premium products, channel segmentation for US distribution with fewer, better partners, and designing and staffing the future sales organization to support commercial objectives.

Requirements

• Significant, evidenced experience in commercial and sales leadership in consumer durables, premium housewares, small domestic appliances, or outdoor cooking, including revenue with P&L ownership.
• Deep national-account experience with major US retail across more than one of: club, home improvement, premium kitchen and specialty.
• Demonstrated success building or scaling a live-demonstration, experiential, or roadshow selling program.
• Direct experience selling into and managing a club channel.
• Experience operating across both the US and Canada.
• A builder and operator who thrives in ambiguity and can stand up new capabilities from scratch.
• Strategic and hands-on in equal measure: credible in a buyer's office and making customer calls but with the ability to think and act strategically.
• A talented people leader who can mentor and elevate a developing team while raising the performance bar.
• Strong commercial and analytical instincts, with the discipline to make distribution and people decisions backed by data.
• A low-maintenance, action-biased leader who figures out what matters without being told, builds the plan, and communicates the what and the why in a way that moves people to act.

Responsibilities

• Own the full wholesale revenue number across the US and Canada, including sell-in, sell-through, margin, and trade investment.
• Work with sales operations and analytics to evaluate POS and sell-through reporting to build forecasting discipline and bring increased rigor, accuracy, and accountability to the process.
• Lead the most strategic retailer relationships across home improvement (Ace Hardware, Lowe's, Home Depot), premium kitchen and specialty (Williams Sonoma, Crate and Barrel), mass and electronics (Target, Best Buy), and Canadian retail partners.
• Direct line-review preparation, assortment and bundle strategy, promotional planning, and joint business planning with top accounts.
• Own the Costco relationship and future partners, from initial buyer approach, pilot, and scaled program.
• Position the demonstration channel as the engine for driving awareness across all channels, resulting in an increase in demand.
• Provide direct oversight of the Canadian business across wholesale and independents.
• Ensure a single, integrated North American commercial strategy while respecting Canada's distinct channel structure, inventory position, and go-to-market needs.
• Lead the distribution rationalization and the good, better, best three-tier framework, concentrating premium product where the brand story can best be told.
• Bring intentional segmentation discipline to new distribution, including the indoor appliance range.
• Build, level up, and where needed, upgrade the North American sales team, bringing experienced horsepower and mentorship to develop a strong bench.
• Design and staff the future-state sales organization as the demonstration channel scales, including demonstration leadership, field training and development roles.
• Partner closely with the sales operations and analytics function, as well as DTC, marketing, logistics, and finance, to deliver one integrated commercial plan.

Benefits

• $620 every year to spend on your passion
• Store credit to spend on Ooni products each year, plus a 50% discount on any other Ooni stuff
• 35 days of paid time off per year, plus an additional 5-week sabbatical when you’ve been here for 5 years
• Employee assistance programme which includes on-demand coaching and therapy sessions
• Five paid days to volunteer each year
• Enrolment into our medical, dental, and vision cover (100% cover for yourself and 50% cover for dependents)

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed