General Hiring Template

fingerpaint•Cedar Knolls, NJ

About The Position

As a VP of Social Media at Fingerpaint, you will lead and oversee the strategic direction of paid and organic social media initiatives for a diverse portfolio of clients in the pharmaceutical and health and wellness sectors. You will craft social media strategies using social listening analyses, audience research, and knowledge of the social media landscape; guide social creative strategy; identify audience targeting segments; and optimize paid campaigns. You will collaborate with senior leadership, media strategists, and cross-functional teams, including creative, brand and scientific strategy, and analytics, to integrate social media activations into the broader promotional ecosystem. The role calls for a strategic mindset, meticulous attention to detail, and the ability to provide visionary direction on social media best practices. Fingerpaint describes itself as a healthcare and wellness advertising agency driven by curiosity, collaboration, and a people-first culture. The role also includes representing the agency’s social media expertise, mentoring team members, and guiding the department’s standards and operating procedures.

Requirements

At least 8 years of experience in social media strategy and management.
Proven thought leadership experience, including representing an organization at industry events, contributing to industry publications, and participating in new business pitches.
Expertise using social platform ad managers, including certifications.
Ability to develop and execute innovative social media strategies based on social listening, audience research, and deep knowledge of the social landscape.
Exceptional analytical skills, including interpreting performance data and developing actionable insights and optimization recommendations.
Strong leadership and mentorship capabilities, with experience guiding and developing junior team members.
Excellent communication and presentation skills, including the ability to explain strategic concepts and performance results to clients and internal stakeholders.
In-depth knowledge of social media standards for creative assets and campaign execution.
Proficiency in MS Office, particularly Excel and PowerPoint, with meticulous attention to detail and the ability to thoroughly QA campaigns and deliverables.

Responsibilities

Lead strategic planning and execution of paid and organic social media activations across Meta, TikTok, Reddit, LinkedIn, X (Twitter), and Pinterest.
Stay current with social media trends and best practices, refining strategies to maintain a competitive edge.
Represent Fingerpaint’s social media department as a thought leader at industry events, in published articles, and in new business pitches.
Oversee comprehensive social media strategies covering platforms, content, ads, and influencers, aligned with campaign goals and designed to drive engagement among patient, caregiver, and healthcare professional audiences.
Lead and mentor direct reports, guiding their work and ensuring timely and accurate deliverables.
Use social listening tools and audience research to understand patient and HCP perspectives, including barriers and preferences, and inform promotional content and placements.
Ensure executional excellence, management, and financial compliance for paid social media campaigns.
Collaborate with brand managers, media strategists, creative teams, analytics, and digital strategy teams to support cohesive, integrated social media efforts.
Identify optimization and innovation opportunities to evolve client strategies and improve effectiveness and ROI.
Oversee and contribute to client reports analyzing performance data, spend, organic performance, and community growth, and provide actionable optimization recommendations.
Own social department standard operating procedures and guide agency social media standards, ensuring they are rolled out and followed by internal stakeholders.