Job Template

Sent, Inc.•New York, NY

19h•$140,000 - $200,000•Onsite

About The Position

Sent is an infrastructure for sending A2P messages across SMS, WhatsApp, and RCS through a unified API. Its intelligent routing model selects channels based on deliverability and cost. After closing a $12M Series A, Sent is hiring a GTM Engineer to design and build systems that power its go-to-market motion. The GTM Engineer will work across sales, marketing, and customer success, automating repetitive work and owning the go-to-market technology stack end to end—including tool selection, integrations, and the information used to execute. This is a high-ownership, early-stage role requiring prior experience shipping automations and the autonomy to build the operational backbone of a growing company.

Requirements

2–4 years of experience in revenue operations, GTM engineering, sales operations, or a similar technical GTM role; startup experience is preferred.
Be reachable outside standard hours, including evenings and weekends, for system issues or time-sensitive deals.
Demonstrated builder mentality, including a preference for automation and experience shipping workflows or tools that people use.
Hands-on experience with CRM platforms such as Attio, HubSpot, or Salesforce, and GTM tools for enrichment, sequencing, and marketing automation.
Experience with workflow and automation tools such as Clay, n8n, Zapier, or Make, and comfort with APIs, webhooks, and light scripting.
Systems thinking and the ability to understand how leads move through the funnel and identify breakdowns.
Clear written communication and the ability to document processes so others can follow them independently.
High agency, including identifying and fixing problems proactively.
Based in NYC.

Nice To Haves

Hands-on experience building AI- or LLM-powered GTM workflows, such as prospect research agents, lead scoring, or outbound personalization.
Proficiency in Python or JavaScript and comfort building lightweight internal tools or API integrations.
Experience with usage-based or product-led SaaS models, including usage signals, expansion triggers, and PLG-to-sales handoffs.
Familiarity with SQL or BI tools for reporting and analysis.
Experience selling to or supporting developers, or a genuine interest in APIs, developer tools, or the messaging/CPaaS space.

Responsibilities

Build and maintain automated GTM workflows for prospecting, enrichment, lead routing, outbound sequencing, and marketing-to-sales handoffs.
Own the GTM technology stack, including CRM, enrichment, outbound, and marketing automation tools; manage integrations and administration, and evaluate vendors.
Prototype and ship internal tools, scripts, and AI-powered workflows that give account executives and sales development representatives more time to sell.
Design and document GTM processes, including lead lifecycle stages, deal stage definitions, and renewal and expansion workflows.
Maintain trustworthy CRM data, accurate pipeline information, and dashboards that provide leadership visibility into pipeline, conversion, and attribution.
Partner with the VP of Sales and VP of Marketing to identify funnel bottlenecks and address them through process or tooling changes.
Build playbooks, training documents, and access workflows to onboard new GTM hires.
Handle ad hoc projects such as territory and compensation modeling, TAM/SAM sizing, and competitive research.
Keep GTM systems running and respond outside standard hours, including evenings and weekends, when systems break or deals are time-sensitive.