VP of Sales

Hermann Forwarding•Houston, TX

10d

About The Position

The posting identifies the role as VP of Sales, but the supplied description is for a Senior Marketing Manager (also referred to as the Senior Marketing, PR, and Events Manager). The described position develops and executes marketing, public relations, and event strategies to strengthen brand awareness, drive customer engagement, support revenue growth, and enhance market presence. It leads initiatives across marketing, communications, public relations, customer events, employee engagement, and brand management while aligning programs with organizational goals. The role works closely with sales, operations, human resources, and executive leadership to support business growth, customer retention, employee engagement, and community involvement. The position also manages marketing campaigns, budgets, vendors, events, social media, brand consistency, and performance reporting. It uses market analysis and customer feedback to identify opportunities and recommend improvements.

Requirements

Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field.
At least five years of experience in marketing, public relations, event management, or a related discipline.
Proven experience developing and executing successful marketing campaigns and brand initiatives.
Strong communication, organizational, presentation, and project management skills.
Ability to manage multiple priorities in a fast-paced, deadline-driven environment.
Experience collaborating with cross-functional teams and stakeholders.

Nice To Haves

Master's degree in Marketing, Communications, Business Administration, or a related field.
Experience in the transportation, logistics, warehousing, or supply chain industry.
Experience with digital marketing, social media management, content creation, and brand development.
Experience planning and managing corporate events, trade shows, and customer engagement programs.
Strong analytical and problem-solving skills.
Experience using Google Analytics and marketing performance reporting tools.
Experience with website management, graphic design, media development, or related creative platforms.

Responsibilities

Develop and implement strategic marketing plans to increase brand awareness, customer engagement, and lead generation.
Manage integrated marketing campaigns across digital, print, social media, email, and other communication channels.
Oversee public relations activities, including media relations, press releases, company announcements, and reputation management.
Coordinate company participation in trade shows, conferences, customer events, sponsorships, and industry functions.
Plan and execute internal employee events in partnership with Human Resources.
Develop content and messaging that communicates the company's services, capabilities, and brand identity.
Manage social media strategy and content development to enhance customer engagement and market visibility.
Collaborate with sales leadership to align marketing initiatives with revenue objectives and business development strategies.
Analyze market trends, competitor activity, customer feedback, and industry developments to identify growth opportunities.
Monitor and evaluate campaign performance and recommend improvements.
Manage marketing budgets and allocate resources across campaigns, events, and promotional initiatives.
Coordinate relationships with external vendors, media partners, agencies, designers, and event suppliers.
Support customer retention through targeted communications, events, and engagement programs.
Maintain brand consistency across marketing, communication, and promotional materials.
Prepare and present marketing performance reports, campaign results, and strategic recommendations to leadership.
Perform other duties as assigned in support of company objectives.