VP of Sales

Boardable•Fishers, IN

About The Position

Boardable is seeking a VP of Sales to build and scale the sales engine for its next phase of growth. The company has an established customer base and a functional inbound sales process. This role focuses on making the new-business acquisition more predictable, productive, and scalable by winning larger and better-fit customers, improving new Annual Recurring Revenue (ARR) quality, optimizing pipeline motions, developing the sales team, and enhancing growth predictability. It's a hands-on leadership position requiring a builder and coach who can work directly with the team, manage deals and pipeline, improve execution, develop talent, and establish the necessary systems and discipline for scaling. The VP of Sales will report directly to the CEO and will be responsible for the new-business sales strategy and execution, significantly influencing the go-to-market strategy. This includes shaping sales strategy, team structure, process, channel strategy, talent, and execution, in close collaboration with Marketing, Revenue Operations, Customer Success, Product, and the executive team. The ultimate goal is to build a sales organization and operating system that consistently generates valuable, efficient, and durable revenue, becoming increasingly stronger and more predictable as Boardable grows.

Requirements

Proven B2B SaaS sales leader who has built and improved sales organizations.
Track record of achieving or exceeding B2B SaaS revenue targets.
Experience leading a sales organization through growth, transformation, or increased operating maturity.
Demonstrated success building repeatable sales processes, qualification frameworks, forecasting disciplines, and operating cadences.
Experience operating in a lower- or mid-ACV SaaS environment and successfully moving toward larger, higher-value customers.
Strong understanding of inbound and outbound sales motions and the judgment to invest in channels based on economics and performance rather than assumptions.
A history of hiring, coaching, developing, and holding high-performing sales teams accountable.
Strong command of SaaS sales economics, including ARR, pipeline, win rate, sales velocity, quota attainment, CAC, and sales efficiency.
A hands-on leadership style—comfortable discussing strategy with executives and then working directly with a representative on discovery, pipeline, deal strategy, or forecasting.
Strong customer curiosity and the ability to turn customer, competitive, and market insight into better execution.
Practical AI fluency and curiosity about how AI can improve selling and the value we provide customers.

Nice To Haves

Experience selling into nonprofit, public sector, education, healthcare, associations, or other mission-driven organizations.

Responsibilities

Own Boardable’s new-business sales strategy and execution and deliver against revenue targets.
Lead, coach, develop, and hold accountable a high-performing sales organization.
Build and continuously improve the sales process, qualification standards, methodology, opportunity management, and operating cadence.
Create accurate forecasts and clear visibility into pipeline, risks, opportunities, and expected bookings.
Improve pipeline quality, conversion, win rates, sales velocity, representative productivity, and overall sales efficiency.
Develop strategies to win larger, better-fit customers while protecting customer fit and long-term revenue quality.
Determine which pipeline channels produce attractive economics and build the targeting, messaging, process, and accountability necessary to scale them.
Coach the team directly on discovery, value selling, objection handling, deal strategy, negotiation, and closing.
Partner across Marketing, Revenue Operations, Customer Success, and Product to sharpen ICP and messaging, improve demand generation, strengthen customer handoffs, and turn customer and market insight into better go-to-market decisions.
Use AI fluently to improve research, productivity, coaching, and deal execution and to help customers understand the value of Boardable’s AI capabilities.