VP of Marketing

National Powersport Auctions • NPA San Diego, CA

11h

About The Position

National Powersport Auctions (NPA) is the world's largest powersport auction and remarketing company specializing in: Motorcycles, ATVs, Side X Sides, Utility Vehicles, Personal Watercraft, Snowmobiles, Trailers, Recreational Vehicles and Boats. As the leading powersports remarketing company in the U.S., NPA serves dealers, OEMs, and lending institutions throughout the nation with a complete range of auction-related services. Having sold over 1 million vehicles since inception, NPA plays an important role in assisting clients with liquidating inventory and maximizing returns. Dealers throughout the world utilize NPA for acquisition of wholesale vehicles and to ensure their pre-owned inventory meets their customer's demands.

Requirements

• 10+ years of marketing experience with at least 5 years in a senior leadership role
• Proven experience building and leading marketing teams
• Strong background in B2B and B2C marketing and demand generation
• Experience managing multi-channel marketing strategies
• Strong analytical mindset with experience measuring marketing performance
• Experience partnering closely with sales leadership to drive revenue outcomes
• CRM experience like Salesforce or HubSpot (we use Salesforce)

Nice To Haves

• Experience in automotive, powersports, RV, marine, or marketplace industries
• Experience marketing to dealer networks or franchise businesses
• Experience scaling marketing operations in a growing company

Responsibilities

• Develop and execute the company’s overall marketing strategy aligned with revenue and growth goals
• Build and lead a high-performing marketing team capable of supporting multiple business verticals
• Partner with executive leadership to align marketing initiatives with strategic business objectives
• Lead annual and quarterly marketing planning processes
• Design and execute marketing programs that drive dealer acquisition, activation, and retention
• Develop scalable demand generation strategies across digital, content, and events
• Work closely with sales leadership to align marketing campaigns with territory expansion and sales priorities
• Optimize lead generation, conversion rates, and cost per acquisition
• Lead brand strategy and ensure consistency across all marketing channels
• Develop messaging that clearly communicates NPA’s value proposition to dealers and industry partners
• Strengthen NPA’s position as a trusted marketplace and industry leader
• Oversee all marketing channels including: Digital marketing (SEO, SEM, paid media, retargeting), Email marketing and dealer communications, Website and content strategy, Trade shows and industry events, Print and industry publications, SMS and dealer engagement campaigns
• Ensure campaigns are coordinated and aligned with business objectives.
• Establish marketing performance metrics and dashboards
• Measure campaign effectiveness and marketing ROI
• Use data to continuously optimize marketing strategies
• Provide regular marketing performance updates to the executive team
• Lead strategy for trade shows, dealer events, and industry partnerships
• Ensure NPA maintains a strong and visible presence at key industry events
• Develop event marketing strategies that drive dealer engagement and business growth
• Work closely with sales, product, and operations teams to support new initiatives and product launches
• Align marketing efforts with sales pipelines and revenue targets
• Ensure strong communication and collaboration across departments

Benefits

• Harnessing the power of diversity, inclusion, and collaboration
• Embracing diverse perspectives
• Opening doors to innovation
• Unleashing the full potential of our team
• Fostering a workplace where everyone feels appreciated, included, and inspired to grow and contribute meaningfully

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed