VP of Market Sales
About The Position
Flowers Foods, Inc. (NYSE:FLO) is a leading producer of packaged bakery goods in the United States with $5.1 billion in 2024 sales. The company offers a variety of brands including Nature's Own, Wonder, Dave's Killer Bread, Canyon Bakehouse, and Tastykake. Flowers Foods emphasizes a culture of Honesty & Integrity, Respect & Inclusion, Sustainability, Passion, and Humility, focusing on innovation and community. The Market Sales VP will be responsible for executing local market-specific sales strategies, managing local market DSD sales activities, and maintaining relationships with Independent Distributor Partners (IDPs). This role involves growing business through customer interactions, coaching sales associates, and reporting market insights to regional leadership.
Requirements
- Bachelor’s degree in Sales or Business Administration preferred
- Relevant experience in general management or sales
- Previous experience as Sales Consultant preferred
Responsibilities
- Executing sales strategies based on guidance from VP of Regional Sales and VP of Division Sales
- Working cross-functionally with bakeries on product quality, delivery dispatch, and other sales-impacting issues
- Partnering with ASDs to execute local sales plans and pursue profitable new business to achieve goals
- Maintaining close contact with VP of Regional Sales and providing updates on performance results and competitor activity
- Working with ASDs to analyze reports from digital sales teams, distributor enablement, revenue growth management, and the Customer Product Profitability (CPP) dashboard to grow profitable sales
- Ensuring ASDs work daily with fundamentals such as displays, customer relations, time schedules, callbacks, space and position, and distribution
- Assisting ASDs in selling and general/IDP relationship efforts, and providing industry standards and best practices advice
- Responsible for usage of digital products and the Go Spot Check (GSC) tool for daily and focused missions
- Monitoring units and dollar sales, profit margin, and stale using the GSC tool to drive business conversations with IDPs and customer accounts
- Providing ASDs with proper guidance, direction, and assistance to achieve profit goals and compliance with all applicable policies and procedures
- Conducting weekly meetings with ASDs to discuss performance against perfect store execution
- Coaching and mentoring ASDs in the understanding and use of available information and professional presentation of information/knowledge
- Interacting with and visiting key customer accounts to build rapport and increase selling opportunities
- Maintaining close contact with other Market Sales VPs and Retail Team to stay informed on cross-regional activity and share key successes
- Ensuring compliance with all company policies and procedures (EEO, Sexual Harassment, Sarbanes – Oxley, Safety, Mandatory Training)
- Performing other duties integral to the position, including using digital tools, dashboard reports, fulfilling work schedules, and adhering to attendance policies
- Partnering with the Human Resources Department to develop a succession plan, employee development, employee engagement, and retention
Benefits
- Comprehensive health and medical benefits
- 401(k) Retirement savings plan
- Professional growth and leadership training
- Paid vacation, holidays, and parental leave
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What This Job Offers
Job Type
Full-time
Career Level
Executive
