VP of Sales

BPI Medical•Fife, WA

15h•Hybrid

About The Position

The Vice President of Sales builds and scales BPI Medical's commercial organization during a phase of rapid growth. The role owns the development and execution of the go-to-market strategy, personally drives strategic hospital sales, partners closely with the Sales Accelerator function, and builds a high-performing sales organization as revenue grows. This is a highly visible executive role for a leader who thrives in entrepreneurial environments, enjoys selling alongside their team, and has an established network within hospital systems, Group Purchasing Organizations (GPOs), and Integrated Delivery Networks (IDNs). The ideal candidate brings deep medical device or healthcare services sales experience, understands complex hospital purchasing processes, and has successfully grown sales teams while maintaining strong executive customer relationships.

Requirements

5+ years of successful medical device or healthcare sales experience.
Experience selling directly into hospital systems.
Demonstrated success selling through complex healthcare procurement processes, including Group Purchasing Organizations (GPOs) and Integrated Delivery Networks (IDNs).
Previous sales leadership experience including hiring, coaching, and developing sales professionals.
Proven history of exceeding revenue targets.
Experience managing enterprise sales cycles.
Existing professional network within Washington healthcare systems.
Excellent executive communication and negotiation skills.
Ability to travel regularly to customer sites throughout Western Washington, with periodic broader travel as strategic accounts require.
Eligibility to work in the United States.

Nice To Haves

Experience growing an early-stage or rapidly scaling healthcare organization.
Competitor experience within medical device servicing or surgical instrument repair.
Strong understanding of healthcare operations and capital equipment purchasing.
Experience selling service contracts, maintenance agreements, or healthcare service solutions.
Familiarity with warranties, repair programs, and lifecycle management of medical equipment.

Responsibilities

Develop and execute the company's strategic sales plan.
Own revenue growth across assigned territories and strategic accounts.
Partner with the Sales Accelerator team to convert qualified opportunities into long-term customers.
Build repeatable sales processes that support sustainable growth.
Create accurate sales forecasting and pipeline reporting.
Establish territory plans and expansion strategies.
Personally lead complex sales efforts into hospital systems, academic medical centers, surgery centers, Group Purchasing Organizations (GPOs), and Integrated Delivery Networks (IDNs) - including organizations such as Premier, Vizient, HCA, Providence, and Kaiser Permanente.
Own the full enterprise sales cycle from first executive conversation through signed agreement and handoff to implementation.
Develop executive-level relationships with clinical, supply chain, biomedical engineering, and procurement stakeholders.
Navigate complex healthcare procurement processes, including GPO and IDN contracting pathways.
Recruit top-performing healthcare sales professionals.
Develop onboarding and coaching programs.
Establish performance expectations and accountability.
Build a culture centered on customer success and execution.
Partner closely with the CEO, Sales Accelerator partners, Operations, Service leadership, Marketing, and Customer Success.
Ensure a smooth transition from sale through implementation and ongoing customer service.
Represent BPI Medical at industry conferences, trade events, and customer forums as a visible commercial leader.
Provide voice-of-customer input to Marketing, Service leadership, and Operations to inform positioning, service offerings, and capacity planning.
Participate in company-wide meetings, planning cycles, and quality system events as requested.
Other duties consistent with the level and nature of the role.
Adhere to all documented BPI Medical procedures and work instructions applicable to the commercial function.
Ensure customer commitments made in the sales process — turnaround windows, service scope, and repair capabilities — are consistent with BPI's documented quality system capabilities.
Route customer complaints and quality-related feedback received in the field to QA promptly per the applicable SOP; do not resolve quality concerns outside the documented process.
Support internal and external audits, including ISO 13485 surveillance audits and customer audits, within the role's documented scope.
Complete assigned training in a timely manner per AD-SOP-022 (Training); maintain personal training records via HR.