VP of Growth Marketing

Love Wellness • ,

3d

About The Position

Love Wellness is a women’s health and wellness brand in active repositioning - moving from mass-market accessibility toward credible health authority, with strong retail distribution and a growing DTC channel. We’re looking for a VP Growth Marketing to own full-funnel growth with a large focus on paid, and to help us build a program that acquires customers efficiently while building something durable.

Requirements

• Leadership-level paid media experience (10+ years) - you’ve owned accounts, not just overseen them
• Full-funnel range - you understand how paid, organic, influencer, and CRM work together in the modern marketing ecosystem
• Strong agency management - you know how to direct an agency rather than receive from one
• Brand sensibility - you can hold performance pressure and brand integrity at the same time
• Comfort with a high-involvement founder - you lead with conviction but know how to collaborate
• You know how to use AI tools to move faster - creative testing, copy iteration, audience research, workflow automation.
• You've built out a function before and you know what "move fast" actually means when resources are tight.

Nice To Haves

• Bonus points if you've worked in health, wellness, beauty, or any category where the customer actually cares about the product.

Responsibilities

• Full-funnel growth strategy across paid, organic, influencer, CRM, and earned
• Paid media program across Meta, TikTok (including TikTok Shop), and Google - including directing our external agency and owning the strategic roadmap
• Influencer and creator strategy in paid - including measurement framework and coordination with organic influencer program
• Founder integration - working closely with Lo Bosworth (our founder) as a credible, authentic growth asset
• Cross-functional collaboration with brand creative, CRM, organic social, and retail teams
• Measurement and reporting of the marketing funnel performance to internal and external stakeholders

Benefits

• It has been and will continue to be a fundamental policy of Love Wellness not to discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status, unemployment status or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignment, benefits, layoff, and termination.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed