VP of Growth Marketing, Residential Services Platform

Urrly•Dallas, TX

1d•$180,000 - $225,000•Onsite

About The Position

Build the marketing engine behind a PE-backed residential services platform before the playbook is written. This is not a polished corporate marketing seat. It is a builder role for someone who wants to sit close to the business, inspect the data, pressure-test agencies, partner with operators, and turn trusted local brands into a scalable platform without stripping away what made them work. This confidential opportunity is tied to a sponsor-backed residential services platform with a growing portfolio of respected local brands. The business operates in a practical, high-intent consumer services category where homeowners choose providers based on trust, reputation, responsiveness, local presence, and clear execution. The company is early in its platform journey. That means the next marketing leader will have room to shape the operating system before it hardens. The company name and specific brand details will be shared later in the process with qualified candidates. The company is moving from local-brand strength to platform-level scale. That creates real marketing complexity: Multiple local brands. Multiple branches and markets. Different levels of marketing maturity. Agency and vendor performance to inspect. Data, attribution, and CRM workflows to clean up. Growth decisions tied to capacity, seasonality, and local demand. The opportunity calls for a senior marketing operator who can bring discipline to that complexity without stripping away the local reputation that made each business valuable. The work is not just demand generation. It is platform building.

Requirements

10+ years of progressive marketing experience.
Senior marketing leadership experience.
Proven B2C or local services lead-generation experience.
Home services, residential services, construction services, specialty trade services, field services, or adjacent multi-location consumer services experience preferred.
Experience in PE-backed, multi-site, franchise, founder-led, or acquisition-heavy environments preferred.
Deep performance marketing and marketing operations fluency.
Strong understanding of Google, Meta, Bing, SEO, PPC, and local SEO.
Fluency with analytics, CRM, martech, call tracking, attribution, and reporting.
Experience managing meaningful marketing budgets.
Strong agency and vendor management discipline.
Ability to build a team and personally inspect the work.
Clear executive communication and cross-functional operating rhythm.
DFW location or strong willingness to be based in or near DFW.

Nice To Haves

You have built through complexity before.
You know how to turn scattered brands, uneven data, mixed agencies, and different local markets into a clearer operating system.
You can sit with a branch leader, inspect a campaign, review a call-tracking report, challenge an agency, and explain the growth story to executives.
Fluent in CAC, CPL, appointment conversion, attribution, call tracking, local SEO, and sales-to-operations handoff.

Responsibilities

Build a multi-brand marketing strategy across local markets.
Own qualified leads, booked appointments, CAC, CPL, and ROI.
Improve paid search, paid social, SEO, local SEO, and email.
Strengthen reviews, reputation, referrals, landing pages, and conversion.
Create one marketing scorecard across brands and markets.
Build executive reporting that shows what is working and why.
Audit agency, vendor, martech, CRM, and attribution performance.
Improve call tracking, campaign measurement, and CRM hygiene.
Build the marketing playbook for acquisitions and new markets.
Protect local brand equity while building platform-level leverage.
Partner with sales, operations, finance, customer experience, and branch leaders.
Build and lead the marketing team over time.