VP, North America GTM

Sitecore • Manchester, NH

2d • $285,000 - $315,000

About The Position

The VP, North America GTM is responsible for the end-to-end Go-To-Market (GTM) execution across North America. This includes integrated campaigns, Account-Based Marketing (ABM), field marketing, flagship corporate events, and partner activation. The role serves as the crucial link between global strategy and in-market execution, ensuring that programs are effectively implemented in the field, drive measurable pipeline impact, and are consistently adopted throughout the region. This VP is expected to be both a strategic leader and a hands-on operator, with accountability for making North America a model for Sitecore’s GTM operations.

Requirements

• 12+ years in B2B marketing, with significant experience in demand generation, field marketing, or integrated campaign management at scale.
• Proven track record of owning pipeline contribution from marketing programs – with the data and results to show for it.
• Deep experience with ABM strategy and execution, including account selection, multi-touch orchestration, and measuring ABM-attributed pipeline.
• Strong digital marketing acumen with a test-and-learn mindset and comfort with data-driven decision-making.
• Experience managing flagship corporate events with accountability for business outcomes, not just logistics.
• Experience building and executing partner co-marketing programs in North America, ideally within enterprise software or SaaS.
• Exceptional cross-functional collaborator – credible with sales, trusted by the field, and able to hold peers accountable without authority.
• Bias for action and operational rigor – someone who sets up systems and processes that make execution predictable at speed.

Nice To Haves

• Experience in digital experience, content management, or enterprise SaaS preferred.

Responsibilities

• Own the strategy, orchestration, and field adoption of integrated campaigns and ABM programs across North America, ensuring programs are built for the market and adopted by the field.
• Define target account selection, segmentation, and prioritization in partnership with sales leadership, ensuring ABM investments are concentrated where they matter most.
• Drive bi-directional feedback loops between campaigns and sales so that plays are continuously refined based on what’s working in the field.
• Partner closely with demand generation (SDRs), product marketing, and content to localize and sequence campaigns that reflect NA buyer dynamics and competitive conditions.
• Working closely with the global digital team, develop paid media strategy and execution across NA – search, social, display, and intent-based channels– with a focus on efficiency, pipeline contribution, and cost per outcome.
• Build and manage NA regional activation plans that translate global plays into locally relevant programs with clear sales alignment and measurable outcomes.
• Establish and maintain strong sales alignment rhythms – regular touchpoints with NA sales leadership to ensure marketing is driving the right activities at the right moments in the sales cycle.
• Drive priority play adoption in NA – equipping field teams with the tools, messaging, and content they need to execute with consistency and confidence.
• Own the NA marketing calendar, coordinating activity across campaigns, events, digital, and partner programs to ensure an integrated, well-paced presence in the market.
• Lead the GTM strategy and program execution for Sitecore’s flagship events in North America (Symposium and City Tours) ensuring they are purpose-built to deliver measurable outcomes including pipeline impact, meetings, and customer advocacy.
• Integrate flagship events into the broader GTM motion, ensuring pre-event campaign momentum, on-site activation, and post-event follow-through are all coordinated and tracked.
• Set clear success criteria for every flagship event and hold the team accountable to delivering against them, with post-event reporting tied to business outcomes.
• Own NA partner execution, partnering closely with partner marketing to determine which partners to prioritize, how to activate them in-region, and how to integrate partner channels into the broader NA GTM motion.
• Build joint GTM plans with NA field sales and key NA partners, ensuring co-marketing investments are targeted and drive joint pipeline.
• Execute partner activation programs in NA – events, campaigns, enablement—in close coordination with Emily’s global partner program architecture to ensure consistency and leverage shared assets.
• Track partner-influenced pipeline in NA and use data to continuously refine partner prioritization and investment decisions.

Benefits

• multiple health insurance options (medical, dental, and vision coverage)
• a 401(k) retirement plan with company matching contributions
• generous paid time off (vacation/PTO, paid sick leave, and paid holidays, as well as paid volunteer days)
• fully paid parental leave for new parents
• company-paid disability insurance (short-term & long-term coverage)
• life insurance
• Employee Assistance Program supporting employees’ well-being
• a number of voluntary benefits to choose from available upon date of hire

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed
• Number of Employees: 11-50 employees