About The Position
This role is for a Vice President of CPG Enterprise Sales for North America. The VP will be responsible for building, leading, and developing a team of enterprise sales directors and supporting functions. Key responsibilities include owning the US CPG segment revenue, new business, expansion, and retention targets, defining and executing annual and quarterly sales plans, and building and presenting accurate revenue forecasts to the executive team and board of directors. The role also involves partnering with marketing, product, and customer success on go-to-market strategies, serving as Crisp's primary external-facing leader in the CPG ecosystem, and overseeing Salesforce and sales tech stack strategy to ensure data quality and operational rigor.
Requirements
- 12+ years of progressive sales experience in SaaS, data/analytics, or CPG technology
- 5+ years leading and managing sales teams, including hiring, developing, and scaling a team through a high-growth phase
- Demonstrated success building a sales organization, not just managing one; including standing up processes, playbooks, and infrastructure from the ground up
- Track record of driving significant ARR growth (e.g., scaling from early-stage revenue to $5M+ and beyond)
- Deep domain expertise in the CPG and retail data ecosystem: POS data, category management, shopper insights, supply chain analytics
- Experience operating as a member of an executive or senior leadership team, including board-level reporting and strategic planning
- Strong command of revenue forecasting, pipeline management, and sales operations
Nice To Haves
- Experience at a high-growth startup (Series A through Series C stage)
- Background in data management, analytics platforms, or retail technology
- Experience leading through organizational change; SaaS transitions, product-led growth shifts, or restructuring to protect runway
- International sales leadership experience (EMEA or other regions)
- Experience with partner/channel strategy alongside direct sales
Responsibilities
- Build, lead, and develop a team of enterprise sales directors and supporting functions
- Set team structure, territories, quotas, and compensation plans aligned to company growth targets
- Recruit and retain top talent; own the full hiring lifecycle from sourcing through onboarding
- Drive a high-performance culture with strong employee engagement, accountability, and professional development
- Implement and champion sales methodologies (e.g., MEDDIC, Sandler) across the team to elevate execution quality
- Conduct regular 1:1s, pipeline reviews, and coaching sessions to develop individual contributors into top performers
- Own the US CPG segment revenue number, new business, expansion, and retention targets
- Build and present accurate revenue forecasts to the executive team and board of directors
- Define and execute the annual and quarterly sales plan, including pipeline coverage models, conversion benchmarks, and capacity planning
- Lead TAM/SAM analysis and customer segmentation to prioritize the highest-value opportunities
- Design and refine land-and-expand strategies to maximize customer lifetime value
- Partner with marketing on demand generation, messaging, positioning, and event strategy
- Collaborate with product and customer success to ensure the sales motion reflects product capabilities and drives strong post-sale outcomes
- Own customer messaging, sales collateral, competitive positioning, and pricing strategy in partnership with marketing and product
- Lead organizational transitions (e.g., product-led growth adoption, market expansion) and re-org initiatives to drive efficiency
- Serve as Crisp's primary external-facing leader in the CPG ecosystem; speaking at conferences, industry panels, webinars, and share groups
- Build and maintain executive-level relationships with key CPG brand leaders and industry influencers
- Stay ahead of market trends in retail data, AI, and CPG technology to inform strategy
- Oversee Salesforce and sales tech stack strategy, ensuring data quality and operational rigor
- Establish KPIs, dashboards, and reporting cadences that give the team and leadership clear visibility into performance
- Own sales operations including event management, pipeline reporting, and process optimization
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
