VP Sales, North America M/F/D

AB Tasty • New York, NY

18h • Hybrid

About The Position

AB Tasty recently joined forces with VWO to create one of the most comprehensive and innovative digital experimentation and experience optimization platforms in the market. Together, we empower brands to deliver smarter, faster, and more impactful digital experiences across the entire customer journey. Since 2009, we've partnered with 1,000+ global brands - Kering, McDonald's, Ulta Beauty, L'Oréal, Disneyland Paris, and LVMH - and built a global team of 400+ across Europe, North America, and APAC.
We are at a genuine inflection point. The merger creates the opportunity to reposition our combined offering as a full marketing suite - a credible, high-performance alternative to Adobe and Optimizely. We're looking for the executive who will lead that charge in North America.
Our culture is driven by strong values:
We bring client satisfaction
We are impactful
We go above and beyond
We live one team, one dream
Learn more about AB Tasty and our teams:
About Us
Your Journey with Us
AB Tasty on Welcome to the Jungle
The North American Sales organization, based in New York, covering the US and Canada markets. You will lead a 40-person organization spanning the US and India, including the VP of Key Account Management (15-person KAM team) and the CSM Lead. Key stakeholders include the Executive leadership team in Paris.
You will own the full North American commercial organization - accountable for a $40M revenue portfolio and a 15% growth target - bringing together two sales cultures post-merger under a unified go-to-market strategy.
This is a builder's role. You are stepping into a post-merger environment, with two product lines, two sales cultures, and a market positioning that is still being defined. The person who succeeds here will be as comfortable building process and structure as they are closing enterprise deals at the C-suite level.
In the first 6 months:
Conduct a full audit of the existing sales organization, pipeline health, and coverage model across both legacy AB Tasty and VWO teams.
Establish a unified North American go-to-market motion, aligning new business, KAM, and CSM on shared targets and handoff processes.
Build direct relationships with the top 20 strategic enterprise accounts.
By month 12:
Hit or exceed the $40M retention and expansion baseline while demonstrating measurable progress toward 15% growth.
Deliver a multi-product sales playbook that positions AB Tasty as a marketing suite - not just a testing tool .
Have a stable, high-performing leadership layer in place across the US and India teams.
By month 18:
Own a fully integrated, scalable commercial organization with clear career paths, forecasting discipline, and repeatable enterprise sales motions.
Be a recognized voice in the North American MarTech market, driving brand presence at industry events and in key enterprise conversations.

Requirements

• 15+ years of B2B SaaS sales leadership, with a minimum of 5 years at VP level, carrying direct P&L accountability for revenue of $40M+ and leading organizations of 30+ across multiple functions and geographies.
• Post-merger or organizational integration experience - you've navigated the complexity of merging teams, processes, and cultures, and you know how to move fast without breaking people.
• Enterprise sales expertise - you understand long, complex, multi-stakeholder sales cycles and have personally built and closed strategic deals at the C-suite level (CMO, CDO, CTO).
• Competitive market experience - you have sold against Adobe, Optimizely, or comparable enterprise incumbents and have a clear point of view on how to win.
• Executive-level commercial governance -you own the number. You are rigorous with pipeline management, revenue forecasting, and board-level reporting; you set the standard your organization follows.
• Cross-functional and cross-cultural leadership -you can align distributed teams across the US and India, and build strong partnerships with Product, Marketing, and Customer Success to drive a cohesive go-to-market.
• Strategic builder -you have a track record of building high-performing commercial organizations from a position of ambiguity, and you bring the credibility and presence to attract, retain, and elevate top sales talent.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed
• Number of Employees: 101-250 employees