VP MarTech

Optimum•New York, NY

6d•$178,500 - $255,000

About The Position

The VP, Marketing Technology (MarTech) will lead the strategy, delivery, and governance of Optimum’s end-to-end marketing technology ecosystem. This leader will partner across Marketing, Product, Digital, Data/Analytics, and Technology to enable scalable, measurable, and personalized customer experiences across channels. The VP will set the MarTech vision and multi-year roadmap, ensure reliable integration and data flow, and drive business impact from technology investments supporting acquisition, retention, lifecycle engagement, and measurement. This role reports to the CMO and is a key member of the marketing leadership team.

Requirements

10+ years in Marketing Technology, Digital Marketing, or Marketing Operations, including 5+ years in senior leadership roles.
Hands-on experience with Adobe Experience Platform capabilities (e.g., CDP/RTCDP, Journey Orchestration, Journey Analytics) and enterprise implementation at scale.
Proven success owning and scaling complex MarTech ecosystems in telecom or a similarly data-intensive, multi-channel environment.
Strong knowledge of marketing automation, personalization, data platforms, campaign management, and the AdTech/MarTech ecosystem.
Demonstrated ability to lead platform integrations, vendor relationships, and ROI-driven investment decisions.
Working fluency in privacy, consent, identity, and governance principles (and ability to partner effectively with Legal/Security).
Strong executive communication skills—able to translate technical choices into business outcomes and clear leadership narratives.
People leader who builds high-performing teams and drives results through cross-functional influence.

Responsibilities

Define and lead Optimum’s enterprise MarTech strategy and roadmap, balancing near-term priorities with long-term scalability and platform health.
Establish a clear operating model (product management, intake/prioritization, delivery cadence, and adoption/change management) for MarTech.
Stay current on emerging MarTech/AdTech capabilities (including AI-enabled platforms), translating trends into practical pilots and roadmap decisions.
Lead vendor strategy end-to-end, including evaluations/RFPs, contract negotiation, performance management, and cost optimization.
Build business cases and measurement plans for MarTech investments, tying spend to growth, efficiency, and customer experience outcomes.
Translate marketing goals into clear requirements, use cases, and success metrics across the MarTech portfolio.
Drive cross-functional delivery to ensure initiatives are launched on time, on budget, and built to scale.
Set and enforce standards for integration, tagging/taxonomy, QA, documentation, and platform administration.
Lead the strategy for first-party data enablement across marketing platforms, in partnership with Data/Analytics and IT.
Strengthen identity and audience foundations (e.g., profile unification, consent/preference management, and governed activation).
Ensure data quality, consistency, and accessibility across platforms to support reliable analytics, targeting, and personalization.
Drive scalable integration patterns (APIs, event-based data flows, and workflow automation) to reduce manual work and speed time-to-market.
Own the marketing automation ecosystem, including campaign orchestration, lifecycle marketing, journey management, and triggered communications.
Lead implementation and continuous optimization of personalization capabilities across web, app, email, and emerging channels.
Partner with channel owners to improve speed, relevance, and execution through templates, reusable components, and testing frameworks.
Own the digital measurement framework (tagging, tracking, governance, and data integrity), including resilience to cookie loss and platform changes.
Advance modern measurement approaches (attribution, incrementality testing, experimentation, and where applicable MMM alignment).
Partner with Analytics to translate performance data into actionable insights that improve targeting, creative, and customer journeys.