Senior MarTech Specialist

ServiceNow•Santa Clara, CA

1d•$104,400 - $172,300•Hybrid

About The Position

We are seeking an experienced and strategic Senior MarTech Specialist to join our global Marketing Technology team. This role is designed for a well-rounded professional who combines deep technical expertise across the Adobe Experience Cloud with a strong foundation in digital marketing, data strategy, and marketing operations. The successful candidate will bring hands-on proficiency across Marketo Engage, Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), and Adobe Experience Manager (AEM), and more while demonstrating the strategic mindset to connect platform decisions to measurable business outcomes. You will operate at the intersection of technology and marketing, partnering with Campaign, Product, Architecture, and Operations teams to deliver a scalable, compliant, and high-performing MarTech ecosystem. This position is ideal for a practitioner who thinks strategically, operates with an automation-first mindset, and actively leverages AI to drive efficiency, personalization, and marketing impact at scale.

Requirements

5 to 8 years of progressive experience in marketing technology or marketing operations
Working knowledge of AJO journey design, channel configuration, and campaign management
Minimum 3 years in a B2B enterprise environment managing complex, multi-platform MarTech ecosystems
Familiarity with AEM content management, component authoring, and DAM workflows
Proven expertise in Marketo Engage administration across the full platform capability set
CRM integration experience
Hands-on experience with AEP: data ingestion, Real-Time CDP, identity resolution, and audience activation
Demonstrated track record implementing data governance and regulatory compliance programs
Marketo Engage: Email 2.0, Dynamic Content, Tokens, Snippets, Velocity Scripting
RESTful API integrations and webhook configuration
AEP, AJO, AEM, Adobe Analytics, Customer Journey Analytics and more
SQL or equivalent query language for data analysis and validation
HTML and CSS for email template and landing page development
JavaScript for tracking, form behavior, and API-based integrations
Working knowledge of AI and automation tools applied to marketing workflows

Nice To Haves

Bachelor's degree in Marketing, Business, Computer Science, Information Systems, or equivalent experience
Marketo Certified Solutions Architect | Adobe AEP, AJO, or AEM Certifications | ITIL or Agile/Scrum certification
Strategic thinker who translates platform and data decisions into pipeline impact and revenue outcomes
Effective communicator who bridges technical complexity and business requirements across both marketing and engineering stakeholders
Applies an automation-first mindset, consistently designing scalable, repeatable processes that reduce manual effort and increase operational efficiency
Customer-focused approach to journey design, prioritizing relevance, timing, and privacy across all touchpoints
Actively leverages AI-powered tools to accelerate campaign execution, enhance personalization, surface predictive insights, and improve marketing performance at scale
Collaborative partner who thrives in cross-functional environments and can align diverse stakeholders around shared MarTech goals
Systems-oriented: understands how data flows connect across platforms and how architecture decisions affect downstream marketing outcomes
Continuous learner who stays current with evolving Adobe capabilities, AI advancements, and digital marketing best practices

Responsibilities

Administer and optimize Marketo Engage, including Smart Campaigns, lead scoring, lifecycle management, segmentation, and database governance
Manage audience creation, data schemas, and segment activation within Adobe Experience Platform (AEP) Real-Time CDP
Design and maintain customer journeys in Adobe Journey Optimizer (AJO), ensuring consistent and personalized cross-channel experiences
Oversee content components, templates, and digital asset management within Adobe Experience Manager (AEM)
Architect and maintain end-to-end data flows across CRM, CDP, marketing automation, and analytics platforms
Enforce data quality standards, identity resolution, and consent management within AEP
Manage Marketo to CRM bi-directional sync, Adobe Experience Cloud connectors, and third-party platform integrations
Apply ETL (Extract, Transform, Load) concepts and integration patterns to support reliable, scalable data pipelines across the MarTech stack
Partner with Campaign teams to plan and execute multi-channel programs across email, nurture, events, and paid media
Build and optimize automated programs that reduce manual effort and improve campaign velocity and consistency
Apply email marketing best practices including deliverability, SPF/DKIM/DMARC configuration, IP warming, dynamic personalization, and A/B testing
Monitor and report on platform and campaign performance, surfacing insights to guide continuous optimization
Implement and maintain governance frameworks ensuring compliance with GDPR, CASL, CAN SPAM, and CCPA regulations
Produce and maintain platform documentation, operational runbooks, and change management processes
Develop and manage subscription and consent programs across all marketing channels and platforms
Support platform upgrades, sandbox testing, and feature rollouts across the Adobe ecosystem