MarTech Enablement Senior

USAA•Tampa, FL

1d•Remote

About The Position

As a dedicated MarTech Enablement Senior, you will lead the Association-wide enablement strategy for marketing and advertising technology capabilities, driving a bold vision that ensures successful adoption and transformation across the organization. Owns and innovates the roadmap for change management and training programs, empowering teams to maximize the value of platforms such as Adobe Experience Cloud, Salesforce Marketing Cloud, Salesforce Data 360 and other MarTech solutions. Champions a culture of learning and adaptability by designing scalable, user-centric enablement frameworks that accelerate adoption and optimize performance. Oversees the development and delivery of training programs, communication plans, and best practices to ensure seamless integration of new technologies into business workflows to drive results. Partners with senior stakeholders across marketing, technology, and operations to serve as a thought leader, inspiring teams to embrace innovation and continuously improve their technical proficiency. Ensures a streamlined, future-ready enablement strategy that evolves with industry trends and positions the organization at the forefront of marketing technology transformation. Facilitates the discovery, delivery, and performance of digital and technology products and their experiences for USAA and its members. Collaborates with internal stakeholders and partners to tackle complex and challenging problems to optimize the customers' (internal/external) experience with market offerings. Designs and drives implementation of multi-platform technology and digital solutions. Optimizes and improves existing products and experiences across delivery channels and platforms to drive Key Performance Indicators (KPIs) and Key Risk Indicators (KRIs). Employs User Centered Design and Design Thinking methodologies to bring world-class Digital and/or Technology driven products to market. Develops the product strategy, vision, and goals and justifies decision-making related to the balance and mix of innovation types and investments.

Requirements

Bachelor’s degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
6 years Digital/Technology Product Management experience, to include Digital/Technology experience in Strategy/Planning, Innovation, User Experience, Process Engineering, Analytics, and/or Research/Testing.
Proven ability to effectively develop, influence, present and communicate complex concepts to cross-functional teams, non-technical users, and leadership.
Demonstrated ability to work in an Agile, Lean Product Development and Lean Portfolio Management environment.
Knowledge of digital and technology strategy and delivery as it relates to roadmap development, journey mapping, competitive analysis and research, and situation analysis methods.
Knowledge of digital and technology strategy and delivery as it relates to Experience Design concepts and Human Centered Design concepts, roadmap development, journey mapping, competitive analysis and research, and situation analysis methods.

Nice To Haves

Proven Experience in Marketing Technology Enablement
6+ years of experience in change management, training, and adoption programs for MarTech platforms such as Salesforce and Adobe.
Hands-On Expertise with Key Platforms
Familiarity with tools such as Adobe Experience Cloud, Salesforce Marketing Cloud, Salesforce Data 360 and Workfront.
Change Management Leadership
Strong background in designing and executing enterprise-wide change management strategies to drive adoption of new technologies.
Training Program Development Experience
Experience creating and delivering scalable training programs, user guides, and enablement resources for technical and non-technical audiences.
Integration Awareness Across MarTech Ecosystem
Understanding of how enablement programs support interconnected platforms like CDP, CRM, workflow tools, and outbound marketing systems.
Stakeholder Engagement & Communication Skills
Proven ability to influence senior leaders and collaborate with cross-functional teams to align enablement initiatives with business objectives.
Measurement & Continuous Improvement Experience
Experience defining success metrics for adoption and using data-driven insights to optimize enablement strategies.
Innovation in Enablement Practices
Ability to leverage emerging technologies (e.g., digital learning platforms, AI-driven training personalization) to enhance user experience and adoption.

Responsibilities

Independently leverages Digital or Technology research, business and market intelligence, and data-driven insights to identify opportunities, propose solutions, create and maintain roadmaps, and improve performance.
Translates Digital or Technology product and experience opportunities (customer “needs” and “wants” as well as all other input forms into problems, gaps, etc.) into initiatives (i.e., requirements, epics, features) and drives execution strategy.
Shepherds complex Digital or Technology product and experience opportunities from idea to market validation through collaboration with all relevant stakeholders and SMEs (Business, UX, Technology, Ops, Marketing, etc.).
Leads the development of Business Case artifacts and hypotheses for scoping and prioritization of efforts.
Continuously leverages advanced data-driven problem-solving techniques and analytical rigor to understand and report on product and experience performance against KPIs/KRIs.
Generates meaningful insights through a variety of tools and resources to uncover areas of opportunity to inform Digital or Technology product and experience improvements.
Leads cross-functional product teams and relationships to discover and build new Digital or Technology products, experiences, and features by collaborating with stakeholders and organizational leaders to coordinate product development efforts aligned with strategic priorities.
Prepares compelling presentations, and other forms of communication standards and templates, to present and communicate complex concepts to a diverse audience, including senior leadership.
Conducts internal and external research and conducts situational analysis to identify and apply industry best practices and trends to increase effectiveness of Digital or Technology products.
Begins to bring in “big picture” thinking and seeks to drive clarity among team and stakeholders.
Maintains and applies advanced knowledge of the Business, Technology, UX, and relevant experiences and processes, and an academic understanding of Product Management.
Serves as a resource to team members and assists with on-boarding new employees.
Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.