Senior Manager, MarTech

Reece Group•Addison, TX

About The Position

In the spirit of improving end-to-end CX and driving adoption of digital tools, the purpose of this role is to bridge the gap between marketing execution, customer experience, and technology infrastructure across Reece USA. This role will serve as the primary marketing liaison to the IT team to help deliver scalable, connected systems while supporting day-to-day digital marketing operations across all divisions.

Requirements

Ability to build and scale a modern marketing technology ecosystem
Strong cross-functional collaboration skills, particularly with IT and analytics teams
Ability to balance hands-on execution with strategic system thinking
Strong project management and organizational skills
Analytical rigor with a focus on continuous improvement and customer experience optimization
Detail-oriented, proactive, and able to operate in a fast-paced, evolving environment
Strong communication skills with ability to influence stakeholders across all levels
Demonstrates learning agility, innovation, and a solutions-oriented mindset
Experience with Martech tools such as Builder.io / Contentful CMS, Salesforce / Dynamics CRM, Marketing Cloud or equivalent email platforms, Tealium, Power BI, Google Analytics, Highspot, and Monday.com
Bachelor’s degree
4-5+ years of experience in digital marketing, marketing operations, or marketing technology roles

Nice To Haves

Master’s degree
Experience working in the building products sector
Experience partnering with IT or engineering teams on system integrations and platform development

Responsibilities

Manage 1 direct report (Customer Service Specialist) supporting eCommerce and branch-related customer inquiries and NPS program execution
Execute and support email marketing campaigns across all divisions (lapsed customers, events, campaigns)
Manage and fulfill GMB updates, audits, and optimization for branch listings
Own website content updates via CMS (Builder/Contentful)
Support SEO and local search optimization across all divisions
Partner with cross-functional teams to execute lead generation strategies
Maintain and manage digital content calendar and marketing workflows
Support maX adoption initiatives through digital content and communications
Partner with IT to build and maintain a connected marketing ecosystem, including website infrastructure, customer data flows, CRM integration, and platform interoperability
Own and manage Reece’s marketing technology stack, including CMS (Contentful / Dato), CRM (Salesforce → Dynamics), email platforms, Tealium (CDP), and Power BI
Identify gaps and opportunities to improve system integration, reduce manual processes, and increase operational efficiency
Establish best practices for campaign execution, customer segmentation, and platform utilization
Ensure marketing platforms are properly configured, fully utilized, and aligned with business goals
Partner with 3rd party analytics teams to connect website behavior, campaign performance, and sales data into actionable insights
Build and maintain marketing performance dashboards in Power BI to track and analyze email performance, website activity, campaign results, and revenue impact
Support development of sales enablement tools, campaign assets, and customer journey improvements
Align digital efforts with in-branch experience and broader service design initiatives
Provide direction and oversight to ensure timely resolution of customer issues and effective capture of customer feedback
Translate customer insights into actionable improvements across marketing, digital experience, and service design