G/FORE VP, Marketing

Peter Millar • Raleigh, NC

5d

About The Position

The G/FORE VP, Marketing will shape and execute the brand’s global marketing strategy, drive consumer engagement, and strengthen brand awareness across channels. The role oversees marketing for G/FORE’s global footwear and apparel brand, including brand strategy, creative, public relations, partnerships, events, and retail marketing. The VP leads and develops a high-performing team, combines creative judgment with data-driven insights, and applies an understanding of golf and lifestyle consumers.

Requirements

• 10+ years of progressive marketing leadership experience.
• Proven success developing and executing multi-channel marketing campaigns that drive brand awareness and revenue growth.
• Strong digital and e-commerce marketing expertise, including paid media, social, and CRM.
• Excellent brand storytelling and creative judgment, with the ability to connect with diverse audiences.
• Track record of building and leading high-performing teams.
• Strong analytical mindset and ability to translate data into actionable insights.
• Strategic thinking and hands-on execution skills.
• Collaborative, authentic approach and ability to build strong relationships across the organization.
• Entrepreneurial spirit, creativity, curiosity, and adaptability.
• Strong communication skills and executive presence, with the ability to inspire teams.

Nice To Haves

• Marketing leadership experience in golf, sports, lifestyle, or premium consumer brands.
• Passion for golf, sports, and lifestyle industries.

Responsibilities

• Develop and lead the brand’s integrated marketing strategy to drive growth and brand awareness.
• Oversee brand positioning and ensure consistent messaging across retail, wholesale, e-commerce, social media, and events.
• Lead creative direction and brand storytelling for golfers and lifestyle consumers.
• Build and manage marketing and creative budgets, using performance metrics and analytics to ensure return on investment.
• Develop digital and organic social strategies to grow brand engagement and e-commerce sales.
• Lead public relations and influencer marketing initiatives and build relationships with athletes, ambassadors, media, and partners.
• Oversee event strategy, including golf tournaments, lifestyle activations, and experiential marketing.
• Partner with Design, Sales, Digital, E-Commerce, and Retail to align marketing strategies with business objectives.
• Mentor, coach, and develop a collaborative, creative, results-oriented marketing team.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed