VP, Marketing Strategy (Rock, Alternative, & Country)

Warner Music Group•Los Angeles, CA

41d•$150,000 - $175,000•Onsite

About The Position

The Marketing department at Warner Records is the strategic engine of the label. We don't just disseminate information; we architect the global trajectory of our artists. Our mission is to develop avenues for market penetration through rigorous research, creative disruption, and front-line campaign leadership. From ideation to post-mortem, we are responsible for working with each team to develop integrated marketing plans that drive consumption, increase market share, and build global fandoms.

Requirements

At least 8 years of high-level marketing experience at a major record label, specifically within the Rock, Alternative, or Country genres
Proven ability to draw actionable conclusions from real-time data while maintaining the integrity of the artist's creative vision
Executive presence to manage internal relationships and lead high-stakes creative discussions with bold ambition

Nice To Haves

A portfolio of successful campaigns where you personally led the strategy from inception to global commercial success

Responsibilities

Develop comprehensive and strategic marketing, campaigns, and goals across all phases of development that position our artists as global stars and differentiate them in a crowded marketplace
Develop a detailed analysis of artists’ fan bases & create growth strategies to increase fan bases
Collaborate with all departments to develop innovative, fully integrated campaigns that drive consumption, sales, cultural relevance, and audience growth
Lead internal artist task forces and management status calls, ensuring all departments (Digital, Sync, Radio, Publicity) remain on-strategy
Work directly with Creative Services to ensure a consistent, compelling visual and narrative thread across all consumer touchpoints
Lead rigorous post-mortem analyses for priority launches to refine future initiatives and ensure compounding ROI on every campaign
Constantly review real-time data and draw actionable conclusions to reach set goals, manage fluid marketing plans that extend out 12 months or more
Identify and secure high-impact partnerships across sports, LGBTQ+, lifestyle, and retail spaces that expand the artist's reach beyond traditional music channels
Manage global project budgets with total accountability, ensuring spend is optimized for maximum market impact
Act as the primary liaison between the artist/management and the label in driving the artist's vision and all marketing-related issues
Represent Warner Records at the highest standard at shoots, shows, and industry events, fostering relationships built on trust and ingenuity