VP Marketing Field Enablement

TIAA•Frisco, TX

18h•Onsite

About The Position

The VP of Marketing Field Enablement will lead a team in developing, executing, and optimizing strategic initiatives that empower Wealth Management field leadership and financial advisors with the tools, resources, and education needed to grow their businesses. This role serves as the critical bridge between marketing and the field, setting the strategy and direction for field enablement while acting as the voice of advisors to ensure marketing deliverables meet their evolving needs. The ideal candidate brings deep expertise in leveraging marketing as a growth accelerator for advisor practices and excels at cross-functional partnership.

Requirements

8+ Years Required
10+ Years Preferred
University (Degree) Preferred
8 + years of marketing experience
Experience working with Wealth Management Advisors
Bachelor's degree in Marketing, Business, or related field
7-10 years of experience in field enablement, sales enablement, and/or marketing roles
Proven track record of supporting field organizations through effective marketing strategies and tools
Deep understanding of financial advisors, the sales process, and how marketing fuels advisor growth and practice development
Strong analytical skills with ability to translate data into actionable insights and strategic recommendations
Exceptional project management skills with demonstrated ability to manage multiple priorities and meet deadlines in a fast-paced environment
Outstanding communication and presentation skills, with ability to influence and inspire stakeholders at all levels
Experience managing and developing teams
Experience in financial services, insurance, or highly regulated industries
Familiarity with advisor practice management and client relationship strategies
Experience with marketing technology platforms, CRM systems, and enablement tools

Nice To Haves

Experience working with Wealth Management Advisors
Bachelor's degree in Marketing, Business, or related field
7-10 years of experience in field enablement, sales enablement, and/or marketing roles
Experience in financial services, insurance, or highly regulated industries
Familiarity with advisor practice management and client relationship strategies
Experience with marketing technology platforms, CRM systems, and enablement tools

Responsibilities

Set the strategic direction for field enablement initiatives that support advisors and field leadership in acquiring, developing, and retaining clients (includes collateral, events, local marketing etc.)
Establish and maintain strong collaborative relationships with field leadership, sales organization, and business partners to ensure alignment with field goals and priorities
Partner across the wealth marketing team to integrate field insights into campaign development, ensuring marketing strategies address real advisor needs
Serve as the feedback loop for the field, gathering intelligence on the collateral, tools, and resources advisors need to succeed and translating these insights into actionable marketing initiatives
Stay informed of business initiatives through ongoing partnership with sales enablement, communications, field coaching, training, and education teams
Oversee the creation and maintenance of sales collateral based on field needs and feedback, ensuring materials are current, compliant, and effectively support advisor conversations with clients and prospects; align story delivery with B2B marketing initiatives and work collaboratively to incorporate messaging into field-facing materials
Organize team for effective execution of Go-To-Market plan deliverables, including defining requirements, coordinating timelines, removing roadblocks, and managing compliance and legal review processes
Facilitate seamless hand-offs between teams for execution of campaigns, events, and sponsorships in partnership with functional marketing team members
Provide tactical and customized marketing support aligned with the client marketing support model, working closely with functional areas of marketing
Understand and track departmental measurements and KPIs based on overall business goals, ensuring the team delivers measurable impact
Develop a robust event & hospitality strategy to engage prospects and client on various Wealth and lifestyle topics with objective of conversion, retention, engagement
Work with Product and Content teams to enhance and scale the variety of content for events to increase engagement
Work with Analytics team to collect data on events and hospitality and develop robust ROI model as well as predictive model for invitations
Lead team to execute on event and hospitality program
Lead, manage, and develop a team of five professionals, providing clear direction, regular feedback, and career development opportunities
Foster a culture of creativity, innovation, accountability, and continuous improvement
Champion diversity, equity, and inclusion in team composition and collaborative efforts
Build team capabilities in advisor engagement, marketing strategy, and cross-functional partnership