VP, Marketing, & Design

Altium Packaging•Atlanta, GA

1d•Onsite

About The Position

The Vice President, Marketing & Design is a senior leader responsible for shaping and executing Altium’s marketing, design, and innovation strategy to drive long-term, sustainable growth. This role leads through the strategic use of technology and data—modern marketing platforms, analytics, automation, and digital design tools—to improve speed to market, strengthen brand execution, and scale innovation across marketing, product design, and packaging. Partnering closely with Sales, Customer Experience, Engineering, and Manufacturing, the VP ensures tight cross-functional integration from concept through commercialization. The position also oversees Studio PKG—the creative and technical engine behind product design, intellectual property development, and market-forward innovation.

Requirements

Bachelor’s degree in Marketing, Packaging Science, or a related field required; advanced degree preferred.
10+ years of progressive leadership experience in marketing innovation, product design, packaging, engineering design, or related functions within manufacturing.
Demonstrated experience leading cross‑functional teams that span marketing, engineering, and design.
Strong understanding of plastics manufacturing, packaging development, and product lifecycle management.
Proven ability to translate innovation and design strategy into commercial and operational results.
Executive presence with strong influencing and stakeholder management skills.
Experience overseeing or partnering on intellectual property and patent development.
Ability to balance creative vision with operational discipline and scalability.

Responsibilities

Identify emerging trends, technologies, and materials in plastics manufacturing, packaging, and product design to maintain competitive advantage.
Define and lead the long-term vision, strategy, and roadmap for Studio PKG, aligning design, innovation, and engineering capabilities with company objectives.
Serve as an executive thought leader for product innovation, packaging development, and design excellence across all business units.
Lead all design and engineering design activities related to new product development, packaging solutions, and innovation initiatives.
Ensure designs balance aesthetics, functionality, manufacturability, cost efficiency, sustainability, and regulatory compliance.
Partner closely with Manufacturing, R&D, Quality, and Operations to ensure seamless transition from concept to production.
Provide executive oversight of design driven intellectual property, including patents housed within Studio PKG.
Partner with Legal and Engineering teams to guide patent strategy, invention disclosures, and protection of proprietary designs and processes.
Provide leadership over the Marketing function, driving growth-related activities through technologies and data-driven decisions.
Ensure strong alignment between product design, packaging innovation, and marketing strategies to create cohesive brand and customer experiences.
Oversee teams supporting marketing execution, including marketing specialists, lead generation analytics, and graphic design functions.
Act as a key partner to executive leadership, Sales, Operations, Engineering, and Supply Chain to support customer‑driven solutions and market strategy.
Champion collaboration across design, engineering, and marketing to shorten development cycles and improve go‑to‑market effectiveness.
Build, lead, and mentor a high‑performing, multidisciplinary team across design, engineering design, and marketing.
Establish clear goals, performance expectations, and development pathways for leaders and teams within Studio PKG.
Foster a culture of creativity, accountability, innovation, and continuous improvement.
Own the Studio PKG resource planning.
Establish KPIs and metrics to evaluate innovation effectiveness, design quality, speed to market, and ROI.
Ensure Studio PKG operates with strong governance, prioritization, and alignment to business needs.