VP, Marketing Center of Excellence

Uniphore•Palo Alto, CA

4d•Onsite

About The Position

Uniphore is a leading B2B AI-native company focused on driving business outcomes through AI across various industry verticals. The company's multimodal architecture integrates Generative AI, Knowledge AI, Emotion AI, workflow automation, and a co-pilot to enhance customer experiences. This role is for a VP, Marketing Center of Excellence, responsible for defining how Uniphore marketing operates in the age of AI. It's a strategic leadership position that acts as the operational backbone of the marketing organization, working closely with the CMO and Marketing Leadership Team to execute a vision for an AI-first marketing organization that is aligned, data-driven, and scalable.

Requirements

15+ years of marketing leadership experience in B2B technology.
Experience driving AI adoption and integrating AI into business processes.
Successful record leading marketing operations, AI transformation, or a marketing center of excellence.
Proven success building scalable operating models and leading organizational change.
Deep expertise in executive reporting, marketing analytics, planning, and operational excellence.
Strong financial acumen with experience partnering on budgets, pipeline modeling, and forecasting.
Executive presence with the ability to influence and collaborate cross-functionally.
Strong program management, communication, and cross-functional leadership skills.
A builder's mindset with a passion for operational excellence, continuous improvement, and innovation.

Nice To Haves

AI company experience a plus.

Responsibilities

Partner with the CMO to co-lead the transformation to an AI-first marketing organization.
Identify, prioritize, and scale AI use cases across every marketing function.
Develop AI workflows, governance, and best practices.
Establish guidance and lead AI skills enablement for AI tools, LLMs, agents, MCPs, and emerging technologies.
Measure AI adoption, productivity, and business impact.
Design AI workflows, MCPs, and integrations that connect trusted internal and external data sources to deliver instant market, customer, competitive, and product intelligence.
Partner with Finance to develop pipeline models, forecasting, and measurement frameworks.
Lead the development of executive dashboards, KPI reporting, and Board materials that connect marketing performance to business outcomes.
Operationalize the Marketing annual planning process and cadence.
Partner with functional marketing leaders on budget planning, investment management, and resource allocation.
Establish and continuously improve cross-functional workflows, operating standards, and execution excellence across the marketing organization.
Develop the knowledge architecture and governance to ensure AI and employees have access to trusted market, customer, competitive, and product intelligence.
Evaluate and optimize the marketing technology stack to ensure teams have the right tools to innovate and scale.
Identify opportunities to automate, simplify, and improve marketing operations through AI and technology.
Champion the use of Uniphore's AI platform, particularly MAI, across the marketing organization.
Serve as the spokesperson for the Marketing Center of Excellence, sharing how Uniphore is using AI to transform marketing with customers, partners, and the Industry.