VP, Market Strategy & Ecosystem — Tableau

Salesforce•San Francisco, CA

1d•Hybrid

About The Position

Salesforce is seeking a VP, Market Strategy & Ecosystem for Tableau to shape go-to-market strategy, build and deepen the partner ecosystem, and translate market intelligence into revenue-generating growth initiatives. This role is crucial for helping people see and understand their data. The position involves defining and leading Tableau's market strategy across key verticals, customer segments, and geographies, aligning with Salesforce's broader platform vision. It also includes scaling the Tableau partner ecosystem, identifying market opportunities by monitoring competitive dynamics and emerging trends, and driving co-sell, co-marketing, and embedded analytics motions with partners. The role requires representing Tableau externally as a thought leader and partnering cross-functionally with Product, Sales, Marketing, and Salesforce Platform teams to build pipeline and accelerate customer adoption. Establishing and tracking KPIs for ecosystem health, partner-sourced revenue, and market penetration is also a key responsibility, as is leading, coaching, and developing a high-performing team. The VP will present strategy and results to C-suite and Salesforce executive stakeholders.

Requirements

12+ years of experience in market strategy, partnerships, business development, or ecosystem management in enterprise software or data/analytics
Deep knowledge of the business intelligence, analytics, or data management landscape
Proven ability to build and activate partner ecosystems that drive measurable revenue impact
Experience working within or alongside a large platform company (Salesforce experience a plus)
Strong executive presence with the ability to influence across a matrixed organization
Data-driven mindset with experience using market research and competitive intelligence to shape strategy
Passion for data, analytics, and the power of visual storytelling

Nice To Haves

MBA or equivalent preferred

Responsibilities

Define and lead Tableau's market strategy across key verticals, customer segments, and geographies in alignment with Salesforce's broader platform vision
Build and scale the Tableau partner ecosystem — including ISVs, SIs, OEM partners, cloud marketplace alliances (AWS, Azure, GCP), and Salesforce AppExchange partners
Identify whitespace opportunities in the analytics and BI market by monitoring competitive dynamics (e.g., Power BI, Looker, Qlik) and emerging trends (AI-driven analytics, data literacy)
Drive co-sell, co-marketing, and embedded analytics motions with Salesforce and key technology partners
Represent Tableau externally as a thought leader at industry events (e.g., Tableau Conference, Dreamforce, Gartner Data & Analytics Summit) and with analysts (Gartner, Forrester)
Partner cross-functionally with Product, Sales, Marketing, and Salesforce Platform teams to build pipeline and accelerate customer adoption
Establish and track KPIs for ecosystem health, partner-sourced revenue, and market penetration
Lead, coach, and develop a high-performing team of strategy and ecosystem managers
Present strategy and results to C-suite and Salesforce executive stakeholders