VP, Market Expansion & Patient Engagement

Matter Health•Nashville, TN

2d•Remote

About The Position

Matter Health is seeking a Vice President, Market Expansion & Patient Engagement to lead market launches and the strategy for connecting attributed members to care. The role owns the end-to-end process of bringing new payer markets into operation, from contract execution through go-live and early market performance, and builds a repeatable market launch toolkit. The position also leads the enterprise strategy and execution infrastructure for converting attributed members into active patient relationships. This includes developing patient engagement playbooks, multi-channel outreach capabilities, and field enablement tools to support member activation and care conversion at scale. The leader sets enterprise strategy while remaining closely involved in execution, builds teams, and drives accountability across cross-functional partners. This is a remote position reporting to the SVP, Operations.

Requirements

Experience leading market expansion, implementation, or operational launch initiatives within healthcare.
Deep understanding of value-based care and payer operations.
Experience translating payer contract requirements into operational workflows and launch plans.
A track record of scaling patient or member engagement functions.
Experience developing operational playbooks, governance processes, and tools that support consistent execution.
Ability to lead cross-functional initiatives and drive accountability across teams with different reporting relationships.
Experience coordinating staffing, credentialing, compliance, technology, and operational readiness.
Strong strategic planning, communication, and problem-solving skills, with the ability to remain closely involved in execution.

Responsibilities

Own the strategy and execution of a repeatable market launch operating system and improve it with each new market.
Lead the 90-day market sprint from contract execution through the first patient visit and early market performance.
Translate executed payer contracts into operational requirements, workflow triggers, and readiness checklists.
Lead pre-launch readiness assessments across Clinical, Operations, HR, Training, Technology, and Compliance.
Own operational sign-off on launch timing during contracting, certify readiness, and escalate recommended launch delays to the SVP, Operations when appropriate.
Drive staffing and credentialing timelines for each new market and serve as the internal escalation point when timelines are at risk.
Coordinate launch activities across Growth, Legal/Compliance, Clinical, Operations, HR, and Technology to manage dependencies and support timely execution.
Establish strategy and governance for implementation tracking, including timelines, milestones, and status reporting from contract execution through go-live.
Own the enterprise strategy and execution infrastructure for connecting attributed members to active patient relationships.
Lead development of patient engagement playbooks, multi-channel outreach capabilities, and tools for field teams.
Build scalable approaches to support member activation and conversion into care.
Coordinate with payer teams to support accurate patient attribution and enrollment.
Oversee attribution reconciliation to identify gaps, improve accuracy, and coordinate corrections.
Build alignment and accountability across teams responsible for market readiness and patient engagement.
Identify implementation gaps, lead root-cause analyses, and translate findings into lasting operational improvements.
Maintain and improve launch playbooks and standard operating procedures.
Balance enterprise planning with hands-on execution to support reliable launches and early market performance.