VP, Growth Marketing

Circle Internet Financial • San Francisco, CA

1d • Remote

About The Position

Circle (NYSE: CRCL) is one of the world’s leading internet financial platform companies, building the foundation of a more open, global economy through digital assets, payment applications, and programmable blockchain infrastructure. Circle’s platform includes the world’s largest regulated stablecoin network anchored by USDC, Circle Payments Network for global money movement, and Arc, an enterprise-grade blockchain designed to become the Economic OS for the internet. Enterprises, financial institutions, and developers use Circle to power trusted, internet-scale financial innovation. Learn more at circle.com . What you’ll be part of: Circle is committed to visibility and stability in everything we do. As we grow as an organization, we're expanding into some of the world's strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by our company values : High Integrity, Future Forward, Multistakeholder, Mindful, and Driven by Excellence. We have built a flexible work environment where new ideas are encouraged and everyone is a stakeholder. What you’ll be responsible for: You will lead Circle’s Growth Marketing organization, setting the vision and strategy to accelerate both institutional adoption and global USDC usage at scale. Reporting to the SVP of Marketing, you will own the Growth division and oversee the integrated functions that drive enterprise partner acquisition, ecosystem expansion, product adoption, and regional market growth. This role requires a leader who can operate across two distinct but equally critical growth motions: deepening institutional adoption among banks, payments providers, capital markets firms, and enterprise partners, while simultaneously expanding consumer and USDC adoption in high-growth and emerging markets. You will translate company and Marketing objectives into clear divisional OKRs, ensure strong cross-functional alignment with Commercial, Product, and Regional teams, and build a high-performing global organization capable of delivering measurable circulation growth and transaction volume expansion.

Requirements

• 14+ years of experience in B2B and/or growth marketing within fintech, payments, financial services, or high-growth technology companies
• 7+ years of experience leading multi-layered marketing teams, including directors and senior managers
• Proven success driving institutional adoption in complex enterprise or financial services environments
• Demonstrated ability to scale consumer or product adoption across international and emerging markets
• Experience operating in close partnership with sales, business development, and product organizations in a cross-functional model
• Strong analytical orientation with a track record of delivering measurable revenue, usage, or transaction growth
• Executive presence and the ability to influence senior leaders while aligning diverse stakeholders around a shared growth strategy

Nice To Haves

• Familiarity with digital assets, stablecoins, blockchain ecosystems, or global payments infrastructure
• Experience building marketing programs that span both institutional and consumer audiences
• Experience expanding products into emerging markets with localized go-to-market strategies
• Experience strengthening performance measurement frameworks, attribution models, and marketing analytics

Responsibilities

• Define and execute the global growth strategy aligned to company and Marketing OKRs, with clear accountability for USDC circulation and Payments transaction growth
• Lead four core functions: Performance Marketing, Campaigns & Regional Marketing, Payments, Enterprises, Banking, Capital Markets Marketing, and Ecosystem & Exchanges Marketing
• Partner closely with Commercial and Product leaders in a cross-functional operating model to support the full partner lifecycle from awareness through activation and expansion
• Drive institutional adoption through targeted industry marketing programs supporting banks, payments providers, capital markets, and enterprise partners
• Accelerate consumer and USDC adoption in emerging and priority global markets through localized campaigns, education, and ecosystem initiatives
• Elevate product and brand campaigns to strengthen Circle’s leadership position and expand adoption of USDC and emerging products
• Build and scale regional marketing capabilities across MEA, APAC, LATAM, and other priority markets
• Develop and mentor senior marketing leaders, strengthening organizational design, talent planning, and operational rigor

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed