VP Growth analytics

Adelphi Group•New York, NY

2d•Hybrid

About The Position

The VP Growth Analytics will be responsible for designing and implementing media measurement frameworks, conducting competitive intelligence and growth analysis, providing analytical rigor for investment guidance, and ensuring stakeholder alignment and market enablement. This role involves translating business objectives into practical scorecards, analyzing media investment data, assessing competitive pressures, and providing actionable recommendations on media spend and strategy. The position also requires managing approvals, training local teams, and embedding the framework into planning processes.

Requirements

Media measurement and framework design
Competitive intelligence and growth analysis
Analytical rigor and investment guidance
Stakeholder alignment and market enablement
Experience with performance data, MMM outputs, historical spend, competitive benchmarks, and market-level inputs
Ability to manage approvals and facilitate decisions
Ability to communicate frameworks clearly and train teams

Responsibilities

Translate business and media objectives into a practical sufficiency scorecard, including consistent KPIs, scoring logic, weightings, benchmarks, and thresholds across Reach, Continuity, seasonality, and ROI/MMM.
Source and synthesize competitive media investment data, conduct Share of Market and Share of Voice analysis, and assess the relationship between competitive pressure, brand ambition, and required investment.
Validate scoring methodology, account for diminishing returns and local-market differences, and translate findings into actionable recommendations on spend levels, channel mix, flighting, and seasonal investment.
Manage UM and EM approvals, facilitate decisions on metrics and thresholds, communicate the framework clearly, train local-market teams, and provide ongoing support to embed the framework into existing planning processes.