VP, Global Brand Marketing
About The Position
Ingenio is a global media and technology company developing products that provide guidance on love, relationships, careers, and all aspects of life. We are passionate about connecting people with the world’s best advisors and content to empower everyone to live happier lives. Ingenio offers the world’s largest portfolio of over 20 marketplace and media brands in the spiritual and emotional wellness space. Our flagship brands include Keen, Horoscope.com, Astrology.com, Purple Garden, Kasamba, and Kang. As the VP, Global Brand Marketing, you will report directly to the CMO and serve as a strategic peer to the VP of Performance Marketing. You will lead the effort to define and elevate Ingenio’s portfolio of brands globally, translating high-level company strategy into a cohesive brand strategy and actionable go-to-market (GTM) planning. Your mission is to scale our brands from performance-driven channels into mass-market adoption, ensuring each brand in our portfolio serves a unique consumer need with clear strategic distinctions. Please note: This role will require being in our SF office at least 3 days per week (Tuesday-Thursday).
Requirements
- Brand Builder: Proven track record of building brands from scratch and successfully scaling them from initial performance marketing foundations into mass-market adoption.
- Strategic Planning: Deep expertise in translating company strategy into integrated brand strategy and complex GTM plans.
- B2C Leadership: Significant brand leadership experience within digital B2C environments (e.g., digital products, subscription services, or e-commerce).
- Data Fluency: High proficiency in using data, attribution modeling, and brand lift studies to inform strategic outcomes.
Nice To Haves
- AI-Forward Mindset: Familiarity with using advanced AI tools to scale creative production, market research, and overall brand operations.
- Management Experience: Experience building and leading high-performing in-house brand and creative capabilities from the ground up.
- Vertical Curiosity: Familiarity or genuine curiosity about the spiritual wellness and personal growth markets.
Responsibilities
- Translate Company Strategy: Convert overall company strategy into a comprehensive brand strategy and a multi-year global GTM roadmap.
- Keeper of Distinctions: Act as the primary owner of brand distinctions across the multi-brand portfolio, ensuring each brand serves a unique consumer segment to minimize internal overlap and cannibalization.
- Organizational Design: Define and execute the organizational structure for a global brand center of excellence that maintains consistent global standards while allowing for localized execution.
- Accountability for Brand KPIs: Take full responsibility for global brand health metrics, including awareness, consideration, and overall brand equity targets.
- Agency Management: Partner with brand agency to lead rebranding and repositioning of our core brands.
- Cross-Functional Partnership: Work closely with Product, Engineering, and Performance Marketing to drive a seamless and consistent brand experience throughout the entire customer journey.
- Business Unit Alignment: Partner with BU Presidents to align brand identities with specific business priorities and unique consumer needs.
- Unified Data Ecosystem: Collaborate with the Analytics team to enhance brand health tracking and attribution modeling within a unified data environment.
- Upper and Mid-Funnel Strategy: Lead GTM execution for mid- and upper-funnel strategies (including Meta, Influencer Marketing, Programmatic, and OTT/Linear TV) to drive mass awareness and consideration.
- Scale via AI: Identify and implement AI tools to scale marketing efforts, moving beyond basic prompt-and-response actions to drive creative efficiency and sophisticated personalization at scale.
- Test-and-Learn Framework: Institutionalize a rigorous "pilot-first" mindset with clear measurement criteria to validate brand ROI before broader rollout.
Benefits
- Opportunity to work alongside a friendly, talented, and highly collaborative team
- Premium medical, dental, and vision insurance
- Generous holiday and PTO policies (including Birthday PTO!)
- Summer Fridays
- Technology stipend
- 401k matching program
- Lunch
- Wellness allowance
- Training and development opportunities and allowance
- Fun and inclusive in-person and virtual events
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
Number of Employees
101-250 employees
