VP, Brand & Marketing

Local Eclectic•Chicago, IL

3d•Onsite

About The Position

Local Eclectic is a Chicago-based fine jewelry company building a portfolio of distinct, design-led brands. Since 2013, we have grown from a curated jewelry destination into a multi-brand jewelry house with five proprietary brands with national wholesale partnerships. This summer, we are opening our first flagship retail and cafe experience at 212 E. Ontario in downtown Chicago. We are hiring a VP of Brand & Marketing to lead the next chapter of Local Eclectic. This is a senior leadership role reporting directly to the CEO. This role will own brand, growth, retention, retail marketing, and creative. You will own how Local Eclectic shows up across every customer touchpoint — site, social, paid media, email, SMS, in-store, press, and partnerships. We are evolving from an online only DTC business into an omnichannel, multi-brand jewelry house with physical retail, a cafe and growing wholesale business. We are hiring a leader with a strong creative point of view, exceptional taste, and the operational rigor to deliver against aggressive growth targets while opening our first flagship store.

Requirements

10+ years in brand and marketing leadership at a high-growth DTC, fashion, beauty, or jewelry company.
Multi-brand portfolio experience is a strong plus.
Entrepreneurial, self starter with experience independently identifying opportunities and solutions to problems.
Experience leading marketing through a physical retail launch and understanding how brand, store, and digital reinforce one another.
Experience building and managing teams.
Exceptional taste and strong creative instincts.
Strong opinions and ability to push the work, while honoring that the creative north star is set by the Founder.
Operate with urgency and flexibility.
Ability to move fast, prioritize, and lead through a high-growth, high-stakes environment without losing rigor.
Managed P&L responsibility for a marketing function.

Responsibilities

Translate creative vision into a unified, elevated brand expression across every customer touchpoint.
Operate as the senior creative steward of the brand, setting standards for photography, video, site, packaging, retail, content, and campaigns.
Ensure each of our 5 proprietary in-house brands show up with clarity and a unique point of view in the market and ladder cleanly to the parent brand.
Elevate the brand voice, vocabulary, and storytelling as we scale from an online only DTC brand to an omnichannel brand.
Own the full-funnel growth strategy across paid media (Meta, Google, Pinterest, TikTok), retention (email, SMS, app, push), and organic social.
Drive profitable top-line revenue growth while protecting margin and CAC.
Set and manage marketing P&L, channel mix, and weekly customer acquisition, retention and social performance review.
Build the retention and CRM engine that converts repeat purchase rate into category leading LTV.
Lead all marketing for the launch of our 212 E. Ontario flagship store and cafe — opening, press, partnerships, events, and ongoing in store marketing programming.
Build the bridge between online and in-store: clienteling, CRM integration, geo-targeted acquisition, and a flagship experience that reinforces the brand.
Own the cafe as a brand expression — programming, content, and community.
Build a PR and editorial strategy that gets Local Eclectic into the right publications and in the right cultural conversations.
Lead celebrity, stylist, and creator relationships, including gifting, seeding, and partnership strategy.
Partner with our wholesale leadership to elevate how Local Eclectic and our proprietary brands show up with our retailers and future accounts.
Develop a point of view on co-branded marketing and buyer-facing brand materials.
Lead, develop, and shape a marketing team currently spanning paid acquisition, retention, art direction, photo production, social, dev and merchandising operations.
Help to build our team as we continue to scale — including a senior retention/CRM leader, social media manager and a retail and experiential marketing manager.
Establish performance standards, accountability metrics, and a culture of creative ambition.