Senior Director/ VP of Brand Marketing

Beam Organics•New York, NY

3d•Hybrid

About The Position

Beam is looking for a senior brand leader to shape how we show up in the world — and how that shows up in the business. Reporting to the Chief Growth Officer, you'll lead our owned channels (PR, organic social, and experiential), our partnerships and brand activations, and the brand voice that runs through every product story we tell. This role sits where brand craft meets commercial impact. You'll set the strategy, lead the teams and agencies behind it, and build a brand that people feel — and that the business can feel too. Beam is at an inflection point. The person in this seat will shape how millions of people come to know, trust, and love this brand for years to come.

Requirements

10+ years in brand marketing or communications.
4+ years leading teams at the senior or director level.
Brand leader with commercial fluency, with a track record of great brand work driving business results (campaigns, launches, metrics).
Experience building or leading a PR function, with top-tier media relationships and ability to land impactful coverage.
Deep understanding of how brands show up authentically in culture through organic social, with a proven body of work.
Proven experience across experiential, partnerships, and licensing, managing deals from strategic fit to execution.
Skilled in crafting positioning and messaging, turning product benefits into ownable narratives.
Ability to use consumer insight to sharpen brand guidelines, creative direction, and overall work.
Natural collaborator with performance, retention, and growth teams.
Instinct, taste, and conviction in guiding copy, voice, and creative direction.
Ability to present to and influence senior stakeholders.
Experience creating structure, process, and alignment from scratch.
Background in consumer products, wellness, CPG, or high-growth DTC strongly preferred.

Responsibilities

Lead Beam's owned channel portfolio, including PR, organic social, and experiential, ensuring each has a distinct role, clear KPI, and a shared mandate to build a brand people can't ignore.
Develop and steward top-tier media relationships, manage agency partners, and shape narratives for earned media to build credibility, awareness, and demand.
Own organic social platform strategy, content direction, and cultural relevance to build a presence that turns audiences into communities and communities into customers.
Identify and lead experiential activations, brand partnerships, sponsorships, and licensing opportunities that put Beam in front of the right audiences, using strategic fit, audience overlap, and cultural relevance as filters.
Steward Beam's brand voice and product positioning across the organization, partnering with product and marketing to ensure consistency across all channels, campaigns, and touchpoints.
Own and evolve Beam's brand guidelines, using consumer insight to keep them clear, usable, and alive across the company.
Lead brand campaigns and product launch storytelling from brief through measurement, ensuring every launch feels unmistakably Beam.
Lead teams and agencies behind brand strategy and execution.
Build a brand that people feel and that the business can feel.