VP, Brand & Narrative Marketing

Formlabs•Somerville, MA

21h•$160,000 - $210,000•Onsite

About The Position

We're looking for a VP of Brand & Narrative Marketing — the Chief Storyteller and narrative steward of the Formlabs company and brand. You will define who we are, how our identity is expressed, and how that story is consistently carried into the world. Your mission is to synthesize the essence of Formlabs, cultivate it internally, and connect us to the external currents that matter — earning long-term recognition, trust, and mindshare. This role owns the core narrative of how Formlabs explains its mission, products, and future to employees, customers, partners, press, and prospective investors.

Requirements

10+ years of experience in brand, narrative, or executive communications at a high-growth technology company
Proven ability to take complex hardware/software concepts and turn them into a clear, compelling point of view
Experience developing foundational narrative and materials required for institutional investors and public markets
Are a talent magnet who can recruit and rally high-performing teams while managing complex, sensitive narrative moments
Thrives in high-pressure environments with an uncompromising bar for creative and editorial quality

Responsibilities

Shape and align how the CEO and leadership team communicate — internally and externally — so Formlabs presents a clear, confident, and consistent point of view. This means drafting CEO speeches, keynotes, presentations, and long-form strategy pieces; collaborating on company-level messaging; preparing leadership for high-stakes events and interviews; and developing internal communications that align the organization around a motivating vision.
Direct the global PR engine to earn disproportionate mindshare and establish Formlabs as the definitive voice in digital fabrication. You'll identify and manage Tier-1 media opportunities, manage the company narrative during complex or sensitive moments, and develop the communication strategy for key launches and milestones — ensuring a clear, consistent voice at every inflection point.
Define and govern the long-term structure and language of the Formlabs brand so every product and message fits within a unified global story. This includes maintaining naming systems, product families, and messaging frameworks; setting tone, voice, and narrative guidelines across all functional teams; and designing brand continuity that endures across market cycles and product generations.
Establish the narrative discipline required of a public-ready company. Working closely with Finance, you'll develop foundational investor and banker materials, script and execute high-impact narrative videos and roadshow content, and shape the narrative around revenue mix, product economics, and long-term direction.
Quarterback critical, high-visibility projects and tie Formlabs to real-world trends to maximize external mindshare — managing top-tier customer stories, monitoring manufacturing communities and maker culture, and identifying global shifts to leverage for owned and earned content.