VP Brand Marketing / Brand Strategy

Actual Veggies • Denver, CO

6h

About The Position

Help scale a fast-growing, mission-driven food brand, leading the strategy, innovation, and storytelling that will make vegetables craveable and bring them to the center of the plate. Actual Veggies Actual Veggies is a fast-growing, veggie-forward food company on a mission to make eating vegetables more craveable, convenient, and fun. We make clean-label, chef-inspired products that help consumers eat less meat and more real vegetables without sacrificing taste.

Requirements

• 10+ years of experience in brand marketing, brand strategy, innovation, portfolio management, or general management
• Strong CPG experience required; food, beverage, frozen, natural channel, or better-for-you experience strongly preferred
• Experience scaling a challenger brand or high-growth consumer business
• Strong strategic planning experience, including long-term growth planning and integrated marketing strategy
• Strong analytical skills with the ability to translate consumer insights and data into commercially successful and innovative decisions
• Experience building and managing an innovation pipeline, from concept through commercialization
• Strong understanding of portfolio strategy, SKU prioritization, pricing, pack architecture, and margin trade-offs
• Thinks like a GM, with a demonstrated ability to balance long-term brand vision with short-term revenue and profitability goals
• Experience managing agencies, budgets, and integrated marketing campaigns
• Comfortable working cross-functionally and proven ability to drive alignment
• Excellent communication and executive presentation skills

Responsibilities

• Define target consumer, positioning, and key growth opportunities
• Serve as a strategic thought partner to the CEO and leadership team
• Lead annual marketing and brand planning process
• Drive alignment and execution across Sales, Finance, Operations, and R&D
• Establish KPIs and track performance, adjusting strategy as needed
• Own portfolio strategy, including SKU prioritization and lifecycle management
• Lead innovation pipeline from concept through commercialization
• Identify whitespace opportunities and drive new product development
• Champion consumer insights and market intelligence across the organization
• Translate data, trends, and competitive insights into actionable strategies
• Own integrated marketing strategy and brand plans across all channels
• Ensure consistent brand voice and positioning across all touchpoints
• Oversee agencies, creative development, and campaign performance
• Monitor brand health and commercial performance metrics
• Partner with Sales and Finance on pricing and profitability initiatives
• Lead key business reviews and influence strategic decision-making
• Simplify complexity and focus teams on highest-impact growth priorities

Benefits

• $180K - $220K base salary
• 20% bonus target
• equity
• Medical insurance
• Vision insurance
• Dental insurance
• 401(k)
• PTO and Holidays
• Collaborative, mission-driven team environment

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed