Marketing & Brand Strategy Manager

HSM • Huntersville, NC

19h

About The Position

Founded in 1944, HSM is a third generation, privately held company with a rich history of innovation and a commitment to our people. With 25 locations across the U.S. and corporate headquarters in Hickory, NC and Huntersville, NC, we specialize in manufacturing components for furniture, bedding, transportation, packaging, automotive, and healthcare industries. Our expertise also includes designing and building automated production machinery. HSM products from sofa springs to swimming pool noodles and bus seats, touch everyday life in countless ways. At HSM, our success is built on our people. We foster a culture of teamwork, innovation, and shared success. If you’re looking for a meaningful place to grow and make an impact, we want to hear from you! As our Marketing & Brand Strategy Manager, you will lead and execute marketing communication initiatives that support business growth, customer engagement, product positioning, and brand visibility across multiple product categories and markets. You’ll be a true player/coach — developing content, managing priorities, coordinating resources, and partnering closely with Sales, Engineering, Operations, Product Development, Quality, and Leadership teams.

Requirements

• 6–10+ years of progressive experience in marketing communications, brand strategy, digital marketing, content development, corporate communications, or related areas.
• Experience in manufacturing, transportation, automotive, engineered products, industrial, B2B, bedding, or similarly technical business environments.
• Strong storytelling, copywriting, editing, presentation development, and verbal communication skills.
• Ability to turn complex technical or operational information into compelling customer-facing messaging.
• Experience supporting product launches, customer programs, trade shows, digital campaigns, and branded communication initiatives.
• Knowledge of digital marketing, social media, SEO, website content, analytics, and campaign performance tracking.
• Experience with tools such as Adobe Creative Suite, Canva, PowerPoint, WordPress, Wix, or comparable design/content platforms.
• Strong organizational skills with the ability to manage multiple projects, deadlines, stakeholders, and shifting priorities.
• Comfort working with both technical and commercial audiences, including engineers, operations leaders, sales teams, OEM representatives, and executives.

Nice To Haves

• Prior leadership, supervisory, or marketing project ownership experience preferred.
• A bachelor’s degree in Marketing, Communications, Journalism, Business, Public Relations, Graphic Design, or a related field is preferred.
• OEM, Tier-1, transportation, specialty vehicle, automotive-adjacent, or advanced manufacturing environments.
• Product marketing, customer segmentation, market positioning, or value proposition development.
• Video production, photography coordination, content editing, or visual storytelling.
• AI-assisted content creation or marketing productivity tools.
• ISO 9001, IATF 16949, VDA, or customer-sensitive manufacturing environments.

Responsibilities

• Develop and execute marketing communication strategies aligned with TSM’s business goals and growth priorities.
• Create compelling product messaging, customer-facing content, value propositions, and application-based storytelling.
• Translate technical manufacturing, engineering, and operational concepts into clear, customer-focused communications.
• Support product launches, customer programs, trade shows, industry events, digital campaigns, and branded initiatives.
• Build content across digital, print, video, presentation, social media, website, and sales enablement channels.
• Lead digital marketing efforts, including social media communication, website optimization, SEO support, digital branding, and campaign analytics.
• Develop case studies, brochures, customer presentations, executive presentations, trade show materials, and branded collateral.
• Coordinate photography, video production, editing, and visual storytelling efforts.
• Partner with cross-functional teams to understand customer pain points, market opportunities, competitive positioning, and product value drivers.
• Strengthen brand consistency, messaging standards, and communication processes across multiple facilities and business units.
• Support customer-facing communication strategies within transportation, OEM, specialty manufacturing, engineered foam, and industrial markets.

Benefits

• Affordable medical, dental, and vision insurance plans, including an innovative global healthcare option for qualified participants.
• 401(k) with company match, fully vested from day one.
• Competitive PTO: 3 Weeks of Vacation + 9 company paid holidays.
• On-Site Medical Clinics: Free for you and covered dependents.
• Teladoc: 24/7 access with no copay.
• Tuition reimbursement, professional development assistance and career growth opportunities.
• Discounts with HSM partners, including Dollywood Parks & Resort, Verizon Wireless, and more.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level