Brand Strategy and Marketing Manager

Cummins • Indianapolis, IN

19h • $105,600 - $158,400 • Onsite

About The Position

We are looking for a talented Brand Strategy and Marketing Manager to join our team specializing in brand perception shaping for Cummins Inc. in Indianapolis, IN.

Requirements

• Talented Brand Strategy and Marketing Manager
• Specializing in brand perception shaping
• Experience driving multi-channel marketing campaigns (digital, social, email, traditional)
• Ability to craft compelling, brand-aligned messaging and content
• Experience collaborating with sales, product, and creative teams
• Experience protecting and elevating brand identity
• Experience delivering virtual and in-person events
• Proficiency in using data-driven insights to monitor campaign performance and optimize strategies
• Experience managing budgets, resources, and risks
• Experience leading digital marketing innovation

Responsibilities

• Drive effective, multi‑channel marketing campaigns that increase visibility and engagement across digital, social, email, and traditional platforms.
• Craft compelling, brand-aligned messaging and content that resonates with target audiences and supports strategic growth opportunities.
• Strengthen collaboration with sales, product, and creative teams to ensure unified, high impact execution of marketing initiatives.
• Protect and elevate Cummins’ brand identity by ensuring consistency and quality across all marketing materials and touchpoints.
• Deliver memorable virtual and in-person events that deepen audience connection to the Cummins brand and enhance overall experience.
• Use data-driven insights to monitor campaign performance and optimize strategies for greater reach, efficiency, and ROI.
• Manage budgets, resources, and risks effectively to ensure marketing operations run efficiently and remain financially sound.
• Lead digital marketing innovation by championing new tools, trends, and strategies that strengthen Cummins’ digital presence and performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed