Brand Strategy and Marketing Manager

CumminsIndianapolis, IN
$105,600 - $158,400Onsite

About The Position

We are looking for a talented Brand Strategy and Marketing Manager to join our team specializing in brand perception shaping for Cummins Inc. in Indianapolis, IN.

Requirements

  • Talented Brand Strategy and Marketing Manager
  • Specializing in brand perception shaping
  • Experience driving multi-channel marketing campaigns (digital, social, email, traditional)
  • Ability to craft compelling, brand-aligned messaging and content
  • Experience collaborating with sales, product, and creative teams
  • Experience protecting and elevating brand identity
  • Experience delivering virtual and in-person events
  • Proficiency in using data-driven insights to monitor campaign performance and optimize strategies
  • Experience managing budgets, resources, and risks
  • Experience leading digital marketing innovation

Responsibilities

  • Drive effective, multi‑channel marketing campaigns that increase visibility and engagement across digital, social, email, and traditional platforms.
  • Craft compelling, brand-aligned messaging and content that resonates with target audiences and supports strategic growth opportunities.
  • Strengthen collaboration with sales, product, and creative teams to ensure unified, high impact execution of marketing initiatives.
  • Protect and elevate Cummins’ brand identity by ensuring consistency and quality across all marketing materials and touchpoints.
  • Deliver memorable virtual and in-person events that deepen audience connection to the Cummins brand and enhance overall experience.
  • Use data-driven insights to monitor campaign performance and optimize strategies for greater reach, efficiency, and ROI.
  • Manage budgets, resources, and risks effectively to ensure marketing operations run efficiently and remain financially sound.
  • Lead digital marketing innovation by championing new tools, trends, and strategies that strengthen Cummins’ digital presence and performance.
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