VP, General Manager

WillScot • Columbus, OH

4d

About The Position

The VP, General Manager reports to the Division SVP and serves on WillScot’s Divisional leadership team, collaborating with Regional peers and functional leaders to execute company objectives. The role is accountable for increasing market penetration across all WillScot business lines within the Region and driving growth. It also oversees regional operations, including safety performance, branch operations, fleet maintenance and utilization, transportation and logistics, and customer service.

The VP, General Manager leads a high-performing team in alignment with WillScot’s core values and is evaluated against a balanced scorecard, with emphasis on annual Revenue, EBITDA, and profitability targets. The Regional P&L covers operating locations across multiple metropolitan statistical areas and approximately $100M+ in annual revenue across all lines of business. The role is responsible for overall P&L performance, with emphasis on commercial leadership, operational execution, talent development, and employee engagement.

Requirements

• Bachelor of Science in Business Administration, Marketing, or a related business field, or equivalent years of experience.
• At least 10 years of experience in progressively responsible business unit management roles.
• Ability to travel at least 25% of the time, primarily within the Region and occasionally for Division and company-wide meetings.
• Flexibility and organization to manage multiple projects and assignments.
• Ability to thrive in a dynamic, entrepreneurial, time-sensitive, collaborative environment.
• Demonstrated accuracy and thoroughness, commitment to improving quality, and ability to apply feedback to improve performance.
• Strong executive presence, customer presentation, and communication skills and experience.
• Ability to work in a matrixed organizational structure.

Nice To Haves

• Demonstrated success managing a P&L of at least $50M.
• Master’s degree in Business Administration or a related field.
• Experience working closely with sales teams to improve performance and productivity and achieve sales targets.
• Experience leading across a decentralized, branch-based operating network.
• Experience leading industrial transportation and logistics services.
• Extensive network in industrial and business services and/or construction services sectors.
• Experience in a rental or leasing business model, such as construction equipment or car leasing, or in logistics, transportation, or other industrial services.

Responsibilities

• Develop growth strategies and lead the Region in executing company business objectives.
• Manage the regional P&L and drive revenue growth and profitability.
• Manage and support the field sales team through performance management and programs that improve sales productivity and achieve plan objectives.
• Develop and execute strategies to increase market penetration across all WillScot business lines and grow revenue.
• Oversee branch operations managers responsible for fleet maintenance, direct labor and material planning, and safety measures.
• Oversee transportation and logistics operations, potentially including field service managers, and ensure safe, efficient, and profitable fulfillment of WillScot’s solutions.
• Oversee local customer service operations and process improvements to improve customer satisfaction and net promoter scores.
• Lead and coach employees across functions to drive engagement and employee net promoter scores.
• Develop regional leaders and build a talent bench for functional general management roles.
• Monitor market trends and provide feedback to Divisional and Corporate leadership to inform commercial strategy.
• Provide other functional departments with timely information supporting planning and forecasting, competitive intelligence, national accounts, operational best practices, and regulatory, legal, and compliance matters.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Disability insurance
• Life insurance
• Paid time off, including company holidays
• Tuition reimbursement
• Retirement savings plan with company match
• Variable pay opportunities may include commission, bonus, performance rewards, or other incentive programs

What This Job Offers

• Job Type: Full-time
• Career Level: Executive