VP, Engagement Strategy
About The Position
We are seeking a VP, Engagement Strategy to shape how brands show up in the real world across the channels, touchpoints, behaviors, and moments that influence patient action. This role translates brand strategy into connected omnichannel experiences, ensuring content and messaging are not only strategically sound, but delivered in the right place, at the right time, in the right way. This individual will serve as the day-to-day engagement strategy lead for clients and internal teams, building strategies that connect audience insight, platform behavior, content, media, and measurement into experiences that drive engagement, affinity, and impact.
Requirements
- 8+ years of experience in engagement strategy, digital strategy, omnichannel strategy, experience planning, or related strategy roles, preferably within healthcare, pharma, life sciences, or a highly regulated industry.
- Proven ability to independently lead engagement strategy across complex accounts, including setting direction, guiding clients, and owning deliverables from start to finish.
- Experience developing engagement strategies, omnichannel plans, brand ecosystems, experience maps, activation briefs, content matrices, and channel-specific content strategy.
- Experience applying audience and behavioral insights, including segmentation, personas, channel behaviors, engagement patterns, platform insights, and decision-making pathways.
- Skilled at translating strategic inputs into actionable engagement plans that connect messaging, content, tactics, and channels across the patient experience.
- Collaborative cross-functional leader with the ability to partner effectively across disciplines and guide teams toward aligned outcomes.
- Comfortable operating with autonomy, managing ambiguity, leading client discussions, and maintaining accountability for engagement quality, performance, and client impact.
Responsibilities
- Lead end-to-end engagement strategy across key accounts, owning direction, quality of output, and overall impact.
- Translate brand strategy into omnichannel engagement plans, activation strategies, experience maps, content matrices, and channel-specific content guidance.
- Lead engagement planning, activation, and measurement across patient journeys, ensuring strategies are grounded in audience needs, behaviors, and decision-making pathways.
- Develop brand ecosystem and experience strategies that define how touchpoints, content, and channels work together across the full engagement journey.
- Partner cross-functionally with Brand Strategy, Creative, Medical/Scientific, Media, Account, Analytics, and other teams to integrate strategy and bring engagement plans to life.
- Apply platform, channel, and performance insights to optimize activations against defined success metrics.
- Identify growth opportunities and innovative engagement approaches that improve audience connection, brand affinity, and business impact.
- Manage, mentor, and develop senior and junior strategists, providing clear direction and feedback.
Benefits
- 401K plan with an employer match contribution up to 4% (immediately vested)
- Life insurance
- Disability coverage
- Medical, dental, and vision plans
- Flexible working arrangements, including hybrid and remote work
- Option to work from anywhere across the globe two weeks each year
- 20 vacation days
- One personal well-being day
- Recognition of 9 public holidays
- Gifted end-of-year holidays
- Early Summer Friday finish in June, July, and August
- Free counselling through our employee assistance program
- Personalized health support
- Enhanced maternity, paternity, family leave
- Fertility policies
- Continuous opportunities to professionally develop with on-demand training, support, and global mobility opportunities across the business.
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
