VP eCommerce

Optimum•New York, NY

8d•Onsite

About The Position

The Head of eCommerce will have full accountability for the digital strategy and execution across the Optimum footprint. This role will be responsible for defining and executing the digital strategy, driving customer acquisition, base management and creating a best-in-class digital customer experience. This leader will report to the Chief Marketing Officer and will be responsible for driving the performance tied to gross adds and ROI targets. This leader will be transformation oriented with a strong sense of urgency, perseverance and open mindedness to lead and drive change. 

Requirements

BA/BS degree in business, marketing or related field
10+ years related digital experience in B2C sales, marketing or ecommerce 
Demonstrated experience delivering effective and innovative digital strategies across the digital landscape for consumers
Minimum of 10+ years consumer sales leadership with a proven track record of consistent delivery against business plans and targets 
Experience in broadband, wireless, cable industry or similar regulated B2C, home-oriented business is necessary
P&L leadership and mindset with a strong track record of growth
Experience with Adobe suite of products, including Experience Manager, Analytics, CDP
Proven experience building a culture of data-driven decision-making, action, and delivery
Strong leadership experience overseeing a digital team that is responsible for building and maintaining websites that drive sales
Experience managing across a diverse and highly distributed footprint strongly preferred
Proven ability to collaborate across technology, operations, and marketing teams to optimize and expand product offerings and solutions while driving growth and delivering of customer promise
Robust understanding of consumer behavior and experience using different channels to engage target markets and audiences
Proven executive presence, strategic capabilities, effective collaborator, and superior influencing skills
Demonstrated experience developing and providing sound, data-driven guidance and decisions to senior business leadership on sales strategies and performance
Demonstrates influential leadership with authentic motivation capabilities, and proven ability to successfully manage through transformation and change
Solid understanding of web metrics, digital analytics, and ability to generate, analyze and interpret data

Responsibilities

Accountable for the digital strategy and execution for the Optimum brand, collaborating with key stakeholders to prioritize a roadmap that will deliver top line revenue growth as well as cost reduction through improved customer experience and enhanced digital self-service.
Establish a culture of action, and discipline, with continuous data-driven decision making to ensure collectively deliver and exceed business performance expectations.
Responsible for achieving sales and gross adds goals through digital channels including eCommerce and Retail channels
Provide strategic direction, oversee and drive the development of roadmaps and business cases for the customer journey and digital experiences, in partnership with technology/development partners
Collaborate with marketing on channel specific go-to-market strategies that manage customer segments most effectively
Operate as strategic yet hands-on, adaptive leader who can reinvent the playbook 
Build and mentor a high-performing team with continued focus on employee experience
Direct the leadership team across Optimum footprint to be visible and hands-on to both employees and prospective customers
Strong thought leadership with subject matter expertise to drive passion, urgency and discipline amongst larger team 
Review and evolve the e-commerce sales channels strategy, refine the roadmap, and deliver on sales performance expectations
Ability to be present in Optimum Headquarters in Long Island City, NY, while also being present in the Optimum field across 21 states; Travel required 
Strong stakeholder partnership across key leadership roles including but not limited to regional engagement, technology/development, product, marketing, customer experience