VP/Director, Guild Retention & Engagement

Angel•Provo, UT

7d•Onsite

About The Position

Angel (NYSE: ANGX) is building an audience-driven studio and streaming platform. The Angel Guild has surpassed 3 million paying members who watch, screen, and vote on the stories we bring to theaters and the Angel app. Membership growth has been strong — retention and lifetime value are now core to how we scale profitably. Own Guild member retention and churn end to end. You’ll set the strategy and lead the work across product, lifecycle marketing, data/ML, and CX so members stay longer, watch more, and keep voting with us. This is a senior operator seat with clear ownership of retention KPIs for a multi-million-member subscription business.

Requirements

Amplify light in every action.
As the owner of your outcomes, you are empowered to break down silos and coordinate with any and all people you need in order to reach your goals.
You are ultimately responsible for achieving the outcomes while also using resources wisely - whether that be money, people, or time.
Know your customer - it might be our viewers, investors, creators, or internal Angel Teams. Ensure you understand your customer and are providing what THEY need and not just what you want to build.
You OWN the success of your team members, including hiring, onboarding, goals, performance management, raises, terminations, etc.
Hold team members accountable to their goals - help them grow and make the most of the resources they bring. Document their performance for reviews.
Create opportunities for team members to take initiative and ownership.
Give consistent and timely candid feedback with compassion - your team members need to know where they stand at all times. If you find yourself doubting a team member, address it swiftly with actionable feedback.
10+ years in subscription or DTC businesses, with significant time in streaming / SVOD / paid membership platforms
Proven ownership of retention and churn at Director or VP level (or equivalent scope) — not just campaign execution
Deep experience with lifecycle CRM, predictive churn, payment recovery / involuntary churn, and cancel-save flows
Comfort operating cross-functionally with Product, Data Science, Growth, Content, and Finance
Strong analytical chops; fluent in cohort analysis, experimentation, and tying retention work to revenue
Mission fit: excitement for values-driven storytelling and Angel’s audience-powered model
Must be authorized to work in the United States.

Nice To Haves

Preference for leaders who’ve scaled retention orgs at companies like Netflix, Disney/Hulu, Max, Peacock, Paramount+, Spotify, or similar subscription platforms
Background spanning both marketing-led lifecycle and product-led retention
Familiarity with Angel, the Angel Guild, and our body of work (films, series, and other projects).

Responsibilities

Own voluntary and involuntary churn, net retention, and related LTV metrics for the Angel Guild
Build and lead retention strategy across the full member journey: onboarding, engagement, save/cancel deflection, payment recovery, win-back, and reactivation
Partner with Product and Data Science on predictive churn models, personalization, save offers, and in-product retention experiences
Lead lifecycle programs across email, push, in-app, and other owned channels — and connect them to what members actually watch and vote on
Work with Growth, Content, and Finance on pricing, packaging, bundling, and forecast inputs tied to retention
Build and coach a high-performing retention / lifecycle team; raise the bar on experimentation and measurement
Bring proven playbooks from large subscription streamers (and adapt them to Angel’s Guild model)