VP Strategy Director, Engagement
About The Position
MRM is part of the Omnicom Precision Marketing activation practice. This practice integrates CRM platform expertise, journey management, and first-party data capabilities with creative excellence and performance capabilities, enabling Omnicom to deliver intelligent activation across the full funnel with data-driven decisioning at scale to help clients move faster and deliver more connected customer experiences. MRM is a modern relationship marketing agency dedicated to building enduring brand relationships. MRM's specialized capabilities drive relationship lifetime value and span CRM, Customer Experience, and Commerce with data and martech at the core. MRM operates in a borderless, integrated way to enable greater collaboration, creativity, and true speed to market. The Role MRM is seeking a VP Strategy Director, Engagement to join our strategy team in the health practice. This individual will be the day-to-day lead for both HCPs and patients for a pharmaceutical brand. This role will report into the SVP, Engagement and Social Strategy.
Requirements
- An integrated strategist, with strong HCP, patient, and experience strategy background
- Proven ability to work at macro (strategic principles) and micro (strategic input to UX development) levels
- Understanding of and ability to work with brand strategy, content strategy, social strategy
- Omnichannel ecosystem development experience across paid, owned, earned and ability to work with media partners
- Talent at working with Creative partners from brand design to UX
- Ability to work with technology partners
- Understanding of performance and ability to work with data and analytics
- 8+ years directly related experience
- Bachelor’s degree in a relevant area
- Exceptional communication skills — on the page and in presentation
- Curiosity, passion, collaborative spirit, optimism to find the answer, work ethic to deliver
Responsibilities
- Leading engagement strategy development and application including:
- Empathetically understanding the HCP and patient journeys, including key moments, and developing relationship maps
- Omnichannel ecosystem development, including content, social, CRM, and channel strategies
- Proactively identifying the key problems to be solved, key opportunities to be captured, and key goals to be delivered on with clarity
- Producing insights that fuel ideas
- Crafting tatical briefs that stimulate creative teams as well as partner with creative to ensure work is on strategy and meets client objectives
- Partnering with the client’s technology vendors and making strategic recommendations to inform technology decisions, in collaboration with MRM’s technology team
- Ensuring strategies are delivering on client goals and providing input into measurement and optimization, in partnership with our data and other teams
- Manage and mentor junior strategists on the business
- HCP and patient insights
- Target definition and segment prioritization
- Personas
- Go-to-market strategy
- Communications plan across paid/owned/earned throughout the journey
- Inclusive of content, social, and other channels
- Media planning, in partnership with the media agency
- Experience
- Strategic principles and experience design informed by insights
- Application and activation
- Input into CX design
- Employee engagement communications
- Creative communications
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What This Job Offers
Job Type
Full-time
Career Level
Director
