VP, Digital - Platform Commercialization Leader
About The Position
The VP, Platform Commercialization Leader develops the platform’s overarching commercial strategy by translating platform capabilities, market dynamics, client needs, and enterprise priorities into a focused growth plan. In partnership with the Growth organization, the role defines ideal client profiles and priority use cases, identifies the industries and client segments with the greatest opportunity, and establishes an approach for bringing products to market. The role also leads the VP, Platform Commercialization - Product and VP, Platform Commercialization - Marketing, coordinating adoption strategy and client-ready marketing enablement. The leader works across Platform, Product, Growth, Sales/Client teams, Industry leaders, Marketing, Finance, and Analytics to align commercial priorities and execution. They advise platform leadership, develop commercialization investment recommendations, and establish operating rhythms to assess performance and adapt strategy. The role includes client-facing presentations and guidance on enablement materials, messaging, and market communications.
Requirements
- Bachelor’s degree in business, marketing, strategy, finance, economics, or a related field; alternatively, a high school diploma/GED and 15 years of related experience.
- 10 or more years of progressive experience in commercial strategy, growth strategy, product commercialization, management consulting, go-to-market, or consumer marketing.
- Experience leading complex cross-functional initiatives and influencing senior stakeholders without relying solely on formal authority.
- People leadership experience, including setting clear direction and developing high-performing strategic talent.
- Client relationship management experience, including selling complex ideas or programs.
- Must be at least 18 years old.
- Must have a high school diploma or equivalent.
- Must be willing to take a drug test, submit to a background investigation, and submit fingerprints as part of onboarding.
- Must satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
- Legal authorization to work in the U.S. is required; employment visa sponsorship is not available.
Nice To Haves
- Advanced degree preferred.
- Demonstrated success developing strategies that connect market opportunity, client needs, product capabilities, and financial outcomes.
- Strong analytical and financial acumen, including market sizing, segmentation, business-case development, prioritization, and performance measurement.
- Enterprise and portfolio strategy expertise.
- Commercial judgment and opportunity prioritization.
- Client and industry segmentation expertise.
- Executive communication and influence.
- Cross-functional leadership and operating-model design.
- Analytical problem-solving and disciplined decision-making.
- Talent leadership, coaching, and accountability.
Responsibilities
- Collaborate with the SI team to develop and maintain the platform’s multi-year commercial strategy, including strategic choices, growth priorities, target outcomes, and required capabilities.
- Partner with Growth to develop and refine ideal client profiles, client archetypes, buying signals, priority use cases, and qualification criteria for platform products.
- Create client- and industry-level commercialization strategies defining focus areas, lead products and propositions, positioning, and sequencing.
- Assess market, competitive, client, and portfolio insights to identify whitespace opportunities, adoption barriers, and areas requiring differentiated investment.
- Translate commercial strategy into a prioritized roadmap for product adoption, marketing enablement, sales/client activation, and measurement.
- Lead cross-functional planning with Platform, Product, Growth, Sales/Client teams, Industry leaders, Marketing, Finance, and Analytics to align priorities, ownership, and execution.
- Set direction and priorities for the Product Strategist and Marketing Strategist, coach the team, and integrate their work around common commercial objectives.
- Develop business cases and executive recommendations for commercialization investments, resource allocation, or go-to-market changes.
- Create governance and operating rhythms to review commercial performance, resolve barriers, and adjust strategy based on market and client feedback.
- Serve as a senior strategic advisor to platform leadership on growth opportunities, commercialization decisions, and portfolio tradeoffs.
- Collaborate with client teams to lead client-facing presentations.
- Influence and guide commercial enablement materials, client-facing messaging, and market-facing communications.
- Perform other duties and/or special projects as assigned.
Benefits
- Annual bonus based on individual and company performance.
- Flexible work arrangements, including the option to work from home near a Hub or work from an office.
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What This Job Offers
Job Type
Full-time
Career Level
Executive
