VP, Customer Growth

Absorb • Calgary, AB

1d • Remote

About The Position

As VP, Customer Growth, you'll lead the function responsible for ensuring customers get measurable value from Absorb—from onboarding through expansion. You'll oversee customer education, customer marketing, adoption, and advocacy programs while building a world-class customer learning experience through Absorb Academy, powered by our own platform. This role sits at the intersection of customer success and business growth, creating the conditions for stronger product adoption, deeper customer engagement, and long-term revenue expansion. If you're energized by building programs that help customers succeed—and transforming that success into sustainable growth—this is an opportunity to shape a critical part of Absorb's future.

Requirements

• 10+ years in B2B SaaS, with at least 5 years leading customer success, customer marketing, enablement, or post-sale functions at scale
• Demonstrated track record of improving net revenue retention through product adoption and customer engagement programs
• Experience building customer education or academy programs — ideally using the company’s own product
• Strong understanding of product-led growth principles and how to drive adoption without relying solely on CSMs
• Data-driven: you use product usage data, health scores, and engagement metrics to prioritize where to invest
• Experience in enterprise software (LMS, HCM, EdTech, or adjacent markets preferred but not required)
• Cross-functional collaboration: you partner naturally with Product, Sales, and GTM — this role sits at the center of the customer lifecycle
• AI fluency: you understand how AI agents and automation can enhance the customer experience and scale enablement

Responsibilities

• Drive campaigns, communications, and programs that keep customers engaged, informed about new features, and aware of the full value of the platform. This is not just newsletters — it’s a strategic function that directly impacts retention and expansion.
• Build and scale Absorb Academy as the flagship customer education experience — built entirely on our own LMS. Create certification programs, onboarding paths, and advanced training that drive product adoption and serve as a live showcase of our platform’s capabilities.
• Own the programs, content, and touchpoints that drive product adoption across the customer base. Partner with Product to identify usage gaps, build adoption playbooks, and ensure customers realize the full value of their investment. This is the foundation of gross retention.
• Build a community of customer champions. Create case studies, reference programs, and advocacy initiatives that support sales and marketing while deepening customer relationships.
• Partner with GTM and Sales to identify expansion opportunities surfaced through usage data and customer engagement. Create the materials and moments that turn satisfied customers into bigger customers.

Benefits

• Fully remote-first work with flexible work arrangements
• Comprehensive Health and Wellness Benefits including retirement savings programs
• Eligibility for two different bonus plans
• Generous time off
• Comprehensive medical and dental benefits based on your country of location
• New Hire Equipment Allowance
• Monthly Flex Allowance to support your success
• Endless opportunity for career growth and internal mobility
• Employee driven DE&I programs

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed