VP, Consumer Insights & Content Analytics

Overtime•Brooklyn, NY

16h•Hybrid

About The Position

Overtime is seeking a VP of Consumer Insights & Content Analytics to lead and evolve our consumer insights and first‑party data capabilities. You’ll set the vision for how insights inform strategy across content, product, marketing, commerce, and partnerships while also rolling up your sleeves to dig into data, shape analyses, and turn signals into clear, actionable narratives. You will be the connective tissue between fan understanding (qualitative + quantitative) and first‑party data (behavioral, transactional, platform-level), ensuring insights are timely, trusted, and embedded into everyday decision‑making.

Requirements

Significant experience across consumer insights, analytics, research, and/or strategy within media, sports, entertainment, and digital platforms
Proven expertise blending traditional consumer research with first‑party data and analytics
Able to lead small teams to create high impact
Prior experience leading and scaling teams while remaining deeply hands‑on
Track record of influencing senior stakeholders and shaping business strategy
Expert at balancing quantitative and qualitative instincts to tell brand stories that are compelling and actionable
Comfortable working with imperfect data in fast‑moving environments
Natural collaborator who builds trust across disciplines while building new products and implementing new processes
Curious, culturally fluent, and genuinely excited about next‑gen sports fans
Familiarity with social platforms, creator ecosystems, and digital content metrics

Responsibilities

Define and own Overtime’s insights and analytics vision, roadmap, and operating model across consumer research and first‑party data
Prioritize the highest‑value questions for the business and allocate resources accordingly
Serve as a strategic partner to senior leaders using data to build compelling insight narratives and presentations for executives, partners, and external stakeholders
Personally lead high‑stakes analyses, synthesize messy data, and pressure‑test assumptions
Turn insights into clear, opinionated recommendations that drive action
Support brand and sales teams with insight‑driven narratives for partners and sponsors
Evangelize a fan‑first, data‑informed culture across the company
Lead primary research efforts including fan segmentation, attitudes & behaviors, brand health, content testing, and concept validation
Combine qualitative depth (interviews, communities, ethnography) with quantitative rigor (surveys, panels, measurement frameworks)
Partner closely with internal teams across Product, Tech, and Commerce to unlock value from Overtime’s first‑party data (social, app, web, commerce, CRM)
Guide analysis of fan journeys, engagement drivers, retention, monetization, and cohort behavior
Ensure data is accessible, interpretable, and decision‑ready—not just technically correct
Help define and evangelize success metrics aligned with business goals
Collaborate with Content leadership team to use content analytics to inform programming strategy
Translate youth culture and fan behavior into implications for programming, IP development, and content partnerships