Consumer Insights Associate

Wingstop • Dallas, TX

4d • Hybrid

About The Position

The Consumer Insights Associate will support Wingstop's strategic growth agenda by helping execute quantitative and qualitative consumer research projects across the organization. This role is responsible for coordinating day-to-day research activities, including survey programming support, project management, fieldwork coordination, research logistics, and reporting support. Working closely with the Consumer Insights team, this individual will help ensure research projects are executed efficiently, timelines are met, and deliverables are completed with a high level of accuracy and attention to detail. The ideal candidate is intellectually curious, highly organized, detail-oriented, and eager to build a career in consumer insights and market research. This role offers the opportunity to gain hands-on experience across a variety of research methodologies, business challenges, and consumer insights tools while developing foundational research and analytical skills.

Requirements

• Strong interest in consumer behavior, market research, and data-driven decision making
• Exceptional attention to detail and commitment to accuracy
• Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously
• Excellent follow-through and ability to keep projects moving forward
• Comfortable learning new software platforms and research tools
• Proactive, resourceful, and willing to take ownership of responsibilities
• Naturally curious with a desire to continuously learn and grow
• Positive, collaborative attitude and willingness to support team success
• Comfortable working in a fast-paced, entrepreneurial environment
• Experience with PowerPoint, Excel, and other business productivity tools
• 0-2 years of professional experience in consumer insights, market research, marketing, analytics, project coordination, or a related field

Nice To Haves

• Experience supporting research projects, event coordination, project management, or marketing initiatives is a plus
• Restaurant, food service, or CPG experience is a plus
• Bachelor's degree in Market Research, Marketing, Psychology, Sociology, Consumer Behavior, Business Analytics, Communications, or a related field preferred
• Relevant internship experience in consumer insights, market research, analytics, consulting, or marketing will be considered
• Experience supporting cross-functional projects and managing multiple priorities preferred

Responsibilities

• Support the execution of consumer research projects from project setup through final deliverables
• Assist with survey programming, testing, and launch activities using platforms such as Qualtrics, Zappi, YouGov, and other research tools
• Monitor fieldwork progress and data collection to ensure quality standards, timelines, and sample targets are achieved
• Coordinate qualitative research logistics, including focus groups, interviews, online communities, and participant recruitment efforts
• Support in-person research initiatives such as taste tests and sensory evaluations, including scheduling, participant management, materials preparation, and onsite execution
• Maintain project trackers, timelines, calendars, and status updates to ensure all team projects remain on schedule
• Organize and maintain Consumer Insights team files, research repositories, templates, and documentation
• Conduct quality assurance reviews of surveys, research materials, and project deliverables
• Support custom and turnkey research studies across a variety of business needs
• Assist with DIY research studies and platform management
• Build PowerPoint slides and research deliverables under the guidance of team leadership
• Support recurring research programs, including brand health tracking and customer feedback initiatives
• Partner with internal stakeholders and external vendors to support project execution as needed
• Stay current on consumer insights methodologies, tools, and industry best practices
• Other duties as assigned

Benefits

• Unlimited paid time off for exempt employees
• One paid volunteer day of your choice
• Competitive bonus structure for eligible roles
• Team member stock purchase plan
• Health savings or flexible spending account options
• 401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)
• Comprehensive medical, dental, and vision benefits
• Basic life and AD&D insurance provided
• Pet insurance
• Education Assistance
• Wellness reimbursement program
• Paid maternity and paternity leave
• Lunch provided every Tuesday and Thursday in office
• Discount on Wingstop gift cards
• Onsite game room

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level