Intern, Marketing Analytics & Consumer Insights

The Los Angeles Rams•Los Angeles, CA

About The Position

The Los Angeles Rams are seeking a curious, data-driven, and motivated Intern to join our Marketing Analytics & Consumer Insights team. This is a unique opportunity for someone early in their analytics journey to gain hands-on experience working on real business challenges that inform strategy, enhance fan engagement, and drive revenue growth. As an Intern, you will support data analysis, research projects, and storytelling efforts that help the team uncover insights across digital, marketing, and business operations.

Requirements

Demonstrated previous experience in statistical models, analysis, predictions, and algorithms for marketing purposes along with the software needed to complete these projects (Python, R).
Have completed or working on completion of a bachelor’s degree in related field required (Business, Marketing, Analytics, Statistics, Mathematics, or similar).
Experience with relational databases and data extraction software (e.g. SQL, SAS, Q, etc.).
Experience with common reporting software (e.g. Tableau, Power BI, Domo, etc.).
Experience with common digital analytics tools (e.g. Adobe Analytics, Google Analytics, etc.) preferred.
Experience working within large datasets to compile fan/customer segmentation schemas and segment-level insights.
Experience working extracting, cleansing, and formatting customer audiences for analytical purposes.

Nice To Haves

Experience with common digital analytics tools (e.g. Adobe Analytics, Google Analytics, etc.)

Responsibilities

Analyze data from a variety of sources (e.g., ticketing, merchandise, digital engagement, CRM, surveys) to uncover trends and insights.
Assist in building dashboards, reports, and visualizations using tools such as Excel, Power BI, or Looker Studio.
Help structure and collect data to build tools and framework that feed into our data lake.
Apply data science and machine learning from an explorative and analytical angle; take initiative in reviewing marketing and business materials for ways to optimize future efforts, providing actionable, data-driven support for your recommendations.
Develop advanced data models.
Support business and team with your knowledge in data science, machine learning, AI, and APIs.
Leverage your experience to create data-driven models to enhance the Rams’ targeted marketing efforts, including customer lifetime value, churn predictions, degrees and shifts of fandom, purchase motivators, attitudinal/behavioral clusters, and more.
Support market research efforts (quantitative and qualitative), including survey creation, data cleaning, and synthesis of findings.
Translate analytical findings into digestible, actionable insights for both technical and non-technical audiences.
Collaborate with cross-functional teams to support business needs.
Stay up to date with industry trends and best practices in analytics, sports business, and fan behavior.
Support guest experience on gameday and other events as needed.