VP, Brand Strategy & Marketing

Professional Bull Riders, LLC • Fort Worth, TX

1d

About The Position

The VP, Brand Strategy & Marketing is responsible for defining and leading the PBR brand and integrated marketing strategy to drive growth, engagement, and long-term brand equity. This role sets the vision for how PBR shows up in the market, developing a clear, differentiated brand positioning and translating it into impactful, insight-driven marketing strategies and campaigns across live events, broadcast, digital, and partnerships. The VP will lead brand and campaign strategy while partnering closely with cross-functional teams to ensure consistent, compelling execution across all fan touchpoints. This leader will play a critical role in strengthening PBR’s connection with core fans while expanding reach to new audiences, aligning brand strategy with business priorities including ticketing, media viewership, and commercial growth.

Requirements

• Bachelor’s degree in a relevant field (e.g., Marketing, Business, Communications, or related field) or equivalent professional experience.
• 10+ years of progressive experience in brand strategy and integrated marketing, with at least 5+ years in leadership roles.
• 5+ years in leadership roles managing teams and cross-functional initiatives.
• Experience developing and executing multi-channel marketing strategies across digital, social, broadcast, and live experiences.
• Demonstrated success in building brands, growing audiences, and driving engagement.
• Experience working in sports, entertainment, or live event environments strongly preferred.

Responsibilities

• Define, own, and evolve the PBR brand strategy, positioning, and architecture, ensuring clarity, differentiation, and consistency across all touchpoints.
• Establish brand guardrails, messaging frameworks, and toolkits to guide internal teams and external partners.
• Champion PBR’s brand voice, visual identity, and storytelling, balancing consistency with innovation and cultural relevance.
• Ensure the brand authentically reflects the heritage of western sports while evolving to attract broader and younger audiences.
• Lead the development of the annual and long-term integrated marketing strategy aligned to key business objectives, including live event attendance, broadcast viewership, digital engagement, and revenue growth.
• Oversee strategic direction for 360° marketing campaigns across tentpole events, new initiatives, and priority moments.
• Partner with channel and execution teams (Digital, Social, PR, Media, and Content) to bring campaigns to life across owned, earned, and paid platforms.
• Ensure all marketing efforts are insight-led, on-brand, and aligned to clear objectives and performance metrics.
• Leverage fan data, audience insights, and market research to inform brand strategy, messaging, and campaign development.
• Identify opportunities to deepen engagement with existing fans while expanding into new audience segments.
• Champion a fan-first mindset across marketing initiatives and experiences.
• Define KPIs and measurement frameworks for brand health, awareness, engagement, and marketing effectiveness.
• Monitor performance and optimize strategies based on data and insights to improve impact and efficiency.
• Partner with analytics teams to develop reporting and actionable insights.
• Partner closely with Live Events, Corporate Partnerships, Media, Talent, PR/Communications, and Operations to align brand and marketing strategies with business priorities.
• Support the integration of sponsors and partners into marketing initiatives in a way that enhances both the brand and fan experience.
• Influence and align stakeholders across PBR and TKO to ensure a cohesive and consistent brand presence.
• Lead and develop a high-performing marketing team focused on brand strategy, campaign planning, and fan engagement.
• Foster a culture of creativity, accountability, collaboration, and continuous improvement.
• Provide clear direction, prioritization, and development opportunities to elevate team performance.
• Responsible for creating a 365 marketing calendar as well as content calendar for the year.
• Develop brand marketing strategy for display and fan acquisition including conferences, partner summits, etc.
• Manage Influencer programs and develop NIL opportunities for riders and stock contractors.
• Additional duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive