VP, Global Brand Marketing

TIMEX GROUP USA INC•Shelton, CT

1d•Hybrid

About The Position

The Vice President, Global Brand Marketing is the senior marketing leader responsible for shaping and executing a brand’s end to end global marketing strategy. This role serves as the brand’s primary marketing steward, translating consumer insight, cultural relevance, and product innovation into powerful storytelling that fuels brand equity and profitable growth across channels. Reporting directly to the Timex Group CMO, the Vice President operates with a general manager mindset while working in close partnership with the Brand President and the Marketing Center of Excellence. This leader influences brand level investment decisions, supports commercial strategy, and ensures marketing excellence through strong governance, cross functional alignment, and operational rigor. As a global, multi brand organization with a unique heritage and future facing ambition, Timex Group offers the opportunity to build brands that matter. This role is designed for a leader who brings passion for consumers, appreciation for timeless craftsmanship, and excitement for modern marketing innovation across watches, jewelry, and lifestyle categories.

Requirements

18+ years of progressive marketing leadership with demonstrated enterprise level impact ideally within fashion, jewelry, apparel, accessories, luxury, or consumer retail brands
Deep understanding of brand building, storytelling, and modern marketing ecosystems
Demonstrated success leading omnichannel global brand marketing strategies in both DTC and wholesale environments
Strong fluency in AI enabled marketing stacks, data driven workflows, and emerging technologies that improve speed, effectiveness, and scale
Proven ability to influence financial decision making and partner closely with commercial and finance leaders
Strong people leader with experience building and leading senior teams in complex organizations
Strategic and commercial acumen
Executive presence and cross functional influence
Clear passion for consumers, culture, and building brands with lasting relevance

Nice To Haves

Direct experience within the watches and jewelry industry strongly preferred
Experience operating within a matrixed or multi brand environment preferred
MBA or equivalent advanced degree preferred

Responsibilities

Define and execute the holistic global brand marketing strategy in alignment with brand goals and Timex Group enterprise priorities
Translate consumer insights into clear brand narratives, hero stories, and launch frameworks across categories and channels
Serve as the chief brand architect, ensuring a consistent and compelling brand voice, creative expression, and storytelling across all consumer touchpoints
Craft and steward a multi year global brand vision that aligns positioning, purpose, and creative expression across regions
Lead global go to market brand strategies for seasonal collections, product launches, and category expansion
Partner closely with Creative, Paid Media, PR, Influencer, Social, and DTC teams to deliver full funnel campaigns that drive cultural relevance and measurable impact
Champion the thoughtful use of AI across the marketing stack, including planning, content development, personalization, and performance optimization, while building efficient, scalable marketing workflows
Ensure the brand shows up with clarity and consistency across global markets while enabling local relevance
Oversee omnichannel global brand marketing strategies across DTC, owned retail, wholesale, marketplaces, and emerging platforms
Lead integrated global campaigns that connect brand, product, cultural moments, and consumer experiences
Partner closely with Sales, DTC, Product, and regional teams to align marketing execution with commercial priorities and deliver cohesive consumer journeys
Oversee global brand activations, cultural partnerships, flagship launches, and tentpole moments that build relevance and emotional connection
Collaborate with Retail Environment and Visual Merchandising teams to bring product stories to life across channels
Leverage customer insights, segmentation, and analytics to deliver relevant and differentiated consumer experiences
Establish clear campaign KPIs, milestones, and sell in and sell through deliverables to ensure strong execution globally
Influence brand level marketing investment decisions in close partnership with the Brand President, Finance, and the Marketing Center of Excellence
Support budget planning, forecasting, and ROI optimization across paid media, owned channels, partnerships, and experiential marketing
Partner with COE teams to develop dashboards and reporting that track brand health, campaign effectiveness, and commercial outcomes
Review and communicate performance to executive leadership and key stakeholders
Lead, develop, and inspire a high performing global marketing organization spanning brand, campaigns, digital, CRM, social, PR, and creative
Support organization design, headcount planning, and succession in alignment with growth and operating priorities
Foster a performance driven, insight led culture grounded in accountability and creativity
Act as the primary marketing liaison between the brand and Timex Group’s centralized marketing capabilities, including paid media, creative services, marketing operations, PR, social, and integrated activation
Collaborate closely with Product Development, Supply Chain, Finance, and Executive Leadership to ensure marketing plans support broader business objectives
Ensure adherence to enterprise brand standards, governance, and legal requirements while advocating for brand specific needs