VP, Brand Strategy

BGB Group

About The Position

BGB Group is a healthcare communications agency offering advertising, medical education, payer marketing, and consulting services, known for excellence and professionalism. The VP, Brand Strategy role is crucial in the healthcare category, where complex science meets high-stakes decisions and human impact. Extraordinary storytelling is essential to connect with HCPs, patients, and caregivers meaningfully. At BGB, the focus is on transforming data into insight, insight into story, and story into impactful ideas through scientific rigor. The agency seeks a VP, Brand Strategy who is curious, creative, and sharp, passionate about uncovering insights, shaping narratives, and launching bold ideas. The ideal candidate thrives on clarifying complexity and making meaningful information unforgettable. BGB Group believes in the importance of their work, which deserves bold thinking and real energy. They foster a collaborative and driven team environment where smart, curious individuals solve complex problems, balancing scientific rigor with creative ambition to build impactful work.

Requirements

~8 years in brand strategy or planning in an agency environment, with experience in pharma, biotech, or healthcare marketing
A track record of delivering insight-driven, creatively inspiring, and strategically sound work
Strong understanding of clinical data, competitive landscapes, and HCP or patient dynamics
Experience collaborating with medical, social, and CX or engagement strategy teams
Excellent storytelling and communication skills across briefs, decks, and presentations

Nice To Haves

A strategic thinker and natural storyteller who can turn complexity into clarity
Deeply curious about what drives behavior and always asking better questions
Comfortable navigating science, while staying focused on the human experience behind it
A storyteller at heart, known for crafting briefs and narratives that spark ideas
A collaborative leader who brings people together and elevates the work
Someone who brings both intellectual rigor and creative energy, pushing ideas to be smarter, sharper, and more impactful

Responsibilities

Be a trusted strategic partner to clients, helping navigate complex decisions with confidence
Facilitate workshops and conversations that align teams and keep things moving forward
Bring a clear point of view, backed by insight and evidence
Dive into clinical data, market dynamics, and human behavior to uncover insights that are both rigorous and resonant
Spot patterns, tensions, and opportunities across HCP and patient journeys
Turn complexity into clear, compelling strategic narratives that teams can rally around
Write smart, engaging creative briefs that spark ideas and energize teams
Shape brand positioning, messaging, and communications across the lifecycle
Help make science not just understandable, but interesting, human, and impactful
Work closely with Creative to develop breakthrough concepts, Account to connect strategy to client objectives, Medical Strategy to translate science with rigor, and Social Media and Omnichannel Engagement teams to orchestrate how ideas are delivered seamlessly across touchpoints
Bring together brand, content, channel, and experience thinking into one cohesive strategic vision
Keep the work grounded in reality while pushing it to be as clear and impactful as possible
Contribute to new business with stories that stand out and strategies that win
Help define what great, integrated healthcare strategy looks like today
Mentor and inspire strategists, sharing how you think and helping others grow