VP, Brand & Integrated Marketing

Robert Half • San Ramon, CA

2d

About The Position

Robert Half, one of FORTUNE’s World’s Most Admired Companies and a Fortune 100 Best Companies to Work For is hiring a VP, Brand & Integrated Marketing to join the Marketing department. This individual will report directly to the SVP of Global Marketing. This person will have enterprise accountability for defining, evolving, activating and executing the RH brand and integrated marketing strategy globally. This role owns the long-term brand vision and embedded integrated marketing framework that drives awareness, differentiation, demand and revenue enablement across all channels and markets. As a senior marketing executive, this leader partners closely with executive leadership, field organizations and corporate services functions to translate business strategy into a cohesive brand and marketing system that accelerates growth, strengthens customer relationships and reinforces RH’s leadership position in the marketplace. You have experience in a multi-discipline marketing and communications function, with in-depth knowledge of a wide range of brand marketing disciplines, including brand identity, creative services, brand advertising, brand campaigns, measurement, insights, and integrated marketing strategy while developing future-ready marketing leaders and capabilities.

Requirements

• Bachelor’s degree and/or MBA in Business, Communications, Marketing, or related field required.
• 12-15 years’ of progressive experience in a strategic brand role, developing high-performing brand plans, and engaging customer communications.
• Demonstrated Experience in a multi-discipline marketing and communications function leading a large multi-discipline team and influencing at the executive level.
• Expert-level understanding of the marketing/sales funnel, customer personas, and how to build integrated brand and demand campaigns.
• Agency management experience or experience of running internal teams responsible for brand advertising (media buy, creative services, brand agencies).
• Decision authority: this role has enterprise decision-making authority related to brand strategy, integrated marketing priorities, creative standards, and associated investments.
• Serves as the final approver for brand expression, integrated campaign frameworks and enterprise brand governance.
• Tailors messages effectively for C suite, cross-functional partners, and teams.
• Creates alignment and fosters a shared sense of ownership in brand initiatives and integrated campaigns across multiple teams.
• Communicates complex ideas in a way that is clear, concise, and compelling.
• Manages conflict constructively; handles high-pressure situations with composure.
• Frames arguments with data, insights, and customer context.
• Encourages open dialogue, curiosity, and shared problem solving.

Responsibilities

• Build Our Brand Strategy: Differentiate our brand portfolio with enhanced positioning and messaging that engages our target audiences. Collaborate with Customer Research & Insights and Experience Design teams to develop a framework for audiences and personas. Develop and maintain brand guidelines and messaging playbooks to enable marketing teams and brand ambassadors to apply the brand correctly. Partner with Customer Insights and third-party vendors to understand and monitor brand health among our target audiences.
• Integrated Marketing Campaigns: Guide the development of integrated demand campaign blueprints and assets, tied to business growth drivers and priorities. Consult with Product and Performance Marketing, Sales Enablement, and Global Field Marketing to gather integrated campaign requirements and facilitate execution. Oversee the strategic consistency and quality delivery of integrated marketing campaigns and track overall program performance.
• Revenue Enablement: Guide the strategy, successful delivery and adoption of marketing programs and tools that help enable revenue generation by staffing professionals. Oversee the evolving strategy of the virtual client visit site, inclusive of high impact tools, innovative enhancements and content curation. Oversee the national alliance program and all related marketing activities ensuring optimal brand alignment, lead generation and return on investment.
• Creative and Brand Studio: Lead the operations of an internal creative department that elevates the brand through world-class, inspirational creative and content solutions. Develop a Brand "Hub" as the single source for brand, creative and design elements.
• Stakeholder Engagement: Build successful business partnerships with key stakeholders and help identify creative solutions to maximize business opportunities. Work with wider business functions to strengthen a consistent and compelling brand experience.
• Lead, Coach and Develop Team: Lead, Develop, and coach, a multi-layered organization of ~ 40 marketers and marketing automation developers, including people leaders. Create a culture of collaboration, creativity resulting in highly-engaged employees. Model strong leadership behaviors, emotional intelligence, and accountability aligned to company values. Build leadership bench strength by identifying, developing, and retaining top talent through professional development pathways.

Benefits

• Group health insurance benefits (medical, vision, dental)
• FSA and HSA healthcare accounts
• Life and accident insurance
• Adoption and fertility assistance
• Paid parental leave of up to 6 weeks
• Short/long term disability
• Paid time off for vacation, personal needs, and sick time (up to 17 days per calendar year)
• Up to 11 paid holidays per calendar year
• 401(k) savings and investment plan or deferred compensation plan (if eligible), with an employer match of 100% on the first 3% of your contributions for eligible employees

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Number of Employees: 5,001-10,000 employees